Senior Brand Manager, Cardiometabolic Health

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Senior Brand Manager – Cardiometabolic Health At Lilly, we are entering one of the most transformative periods in our company's history. Our Cardiometabolic Health team is at the forefront of breakthrough innovation, helping redefine how obesity, diabetes, and cardiovascular disease are managed across Canada. Working in a fast-paced, high-impact environment, you'll have the opportunity to shape the future of healthcare, bring meaningful innovation to patients, and be part of a team driven by bold thinking, collaboration, and a shared commitment to improving lives. About the Role Reporting to the Marketing Director, the Senior Brand Manager is an individual contributor responsible for leading innovation in cardiometabolic health (CMH) — owning brand strategy through execution for a priority pipeline asset, from pre-launch through in-market delivery. This role requires a marketer who can pioneer the launch of a new-to-market therapy, think strategically, translate strategy into clear plans, and drive high-quality execution across complex, cross-functional workstreams. This person will work across local CMH cross-functional teams, global, and regional partners to shape strategy, align stakeholders, and deliver against key business priorities. The role is best suited for someone who combines strong marketing judgment with disciplined project management, follow-through, and the ability to move work from concept to execution in a fast-moving environment. The ideal candidate brings a strong understanding of consumer trends, customer experience, and evolving digital engagement models, and can translate those insights into impactful brand strategies and execution. Location: This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs. At Lilly Canada, we have different levels for this positions based on the candidate’s experience, background, and qualifications. The expected compensation is: Brand Manager: $91,500 - $134,200 Sr Manager : $111,750 - $163,900 This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program. This posting is for an existing vacancy. Key Responsibilities Serve as the primary brand lead for innovation, owning launch strategy through execution and ensuring strong linkage between business priorities, customer insights, brand choices, and in-market delivery Translate brand strategy into actionable plans, with clear milestones, owners, dependencies, and executional follow-through Lead development and execution of brand plans across pre- and post-launch priorities, including launch readiness, go-to-market planning, customer engagement, environmental shaping, and consumer activation Manage complex projects across multiple workstreams, balancing speed, quality, stakeholder input, and business impact Help identify risks, solve execution gaps, and maintain momentum in a dynamic and evolving business environment Apply customer and market insights across HCPs, consumers, and payers to strengthen strategy and execution choices, incorporating evolving consumer behaviors, expectations, and engagement preferences into brand planning Strong collaborator with consumer marketing and patient support teams, including the patient card program (PSP), driving integrated engagement across paid, earned, shared, and owned channels, including ecosystem partnerships where relevant Lead integrated HCP marketing and promotion, including promotional material development, omnichannel campaigns, digital engagement, website content, and the optimization of customer experiences across both personal and non-personal channels Lead sales force engagement, sales meetings, sales training and playbooks, and digital rep enablement to equip the field for launch and in-market success Partner on market access and pharmacy/Telehealth strategy, and manage regulatory and label updates in coordination with cross-functional teams Manage commercial brand budget responsibly and support business decision-making through clear prioritization and trade-off thinking undefined Basic Requirements University degree 5&#43; years of marketing experience Experience in brand management, including strategy development and execution Experience supporting or leading key elements of product launch planning and delivery Demonstrated understanding of consumer marketing principles, customer experience design, and digital engagement strategies Experience leveraging digital channels, data, and technology to enhance customer experience and drive business results preferred Pharmaceutical marketing experience Demonstrated success working as an individual contributor with significant ownership and accountability Proven ability to move work from strategy to execution with strong attention to detail and follow-through Strong project management skills, including the ability to manage complex, multi-workstream initiatives with multiple stakeholders Demonstrated ability to partner effectively across cross-functional teams and align others toward a common goal without direct authority Strong business acumen, including prioritization, budget management, and strategic trade-off thinking Excellent written, verbal, and interpersonal communication skills<