Director Consumer & Respiratory Precision Marketing – Flu Franchise

Job title : Director Consumer & Respiratory Precision Marketing – Flu Franchise Location: Morristown, NJ About the role Sanofi is seeking a Director of Consumer & Respiratory Precision Marketing to lead DTC effort for Flu and precision marketing for respiratory portfolio mutualizing efforts with Covid. The candidate will lead omnichannel and content strategy across HCP and patient segments, driving measurable commercial impact, together with HCP marketing team and broader internal / external ecosystem. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities Precision Marketing Strategy Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints. Own customer segmentation, targeting, and personalization strategies across HCP and consumer audiences. Develop audience frameworks, behavioral segments, and engagement models that drive more relevant customer experiences. Develop “always-on” Precision marketing editorial calendar based on Flu seasonal objectives: demand shaping / pre-booking, season prep, in-season activation & post-season analytics Design next-best-action and next-best-content approaches leveraging customer data, AI models, and predictive analytics. Serve as the franchise subject matter expert on precision marketing capabilities, customer data strategy, and personalization best practices. Consumer Content Strategy & Development Lead development of consumer content strategies (Flu) aligned to patient journey needs, behavioral insights, and franchise priorities. Identify content opportunities across awareness, consideration, vaccination/adoption, adherence, retention, and advocacy journeys. Oversee creation, adaptation, and optimization of consumer-facing content assets across digital, media, CRM, and emerging channels. Partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable. Utilize AI-enabled content development tools and frameworks to accelerate content creation while maintaining quality and compliance. Establish content measurement frameworks and continuously optimize content performance based on engagement and conversion insights. HCP Precision Marketing Enablement Partner with HCP marketing teams (Flu and Covid) to translate brand strategies into precision marketing activation plans. Design customer segmentation, targeting, and omnichannel engagement approaches that improve relevance and effectiveness of HCP interactions. Support content modularization, tagging, and deployment approaches that enable personalization at scale. Advise HCP marketers on personalization opportunities based on customer behavior, engagement patterns, channel preferences, and predictive insights. Collaborate with commercial operations and sales leadership to identify opportunities for AI-enabled next-best-action and customer engagement strategies. Ensure HCP engagement ecosystems are optimized to deliver the right content to the right customer at the right time through the right channel . Omnichannel Engagement & Customer Journey Design Design integrated customer journeys across personal, non-personal, digital, field, and media channels. Identify opportunities to improve customer experience through personalization, automation, and AI-enabled engagement. Drive orchestration strategies that connect content, channels, and customer insights into cohesive experiences. Continuously optimize customer journeys through testing, experimentation, and performance analytics . AI & ML Innovation Champion the integration of AI/ML technologies, including recommendation engines, and predictive analytics, to enhance marketing effectiveness and personalization at scale. Evaluate emerging AI capabilities and identify opportunities to improve content development, customer engagement, targeting, and measurement. Serve as a franchise champion for adoption of AI-enabled marketing practices and innovative customer engagement models. Performance & Analytics Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership. Leverage analytics and customer insights to identify opportunities for optimization across content, targeting, and customer journeys. Translate performance data into actionable recommendations that improve business outcomes and customer experience. Cross-Functional Partnership Collaborate with Commercial, Medical Affairs, Regulatory, GTMC and Digital teams to align digital and content strategies with franchise business objectives. Partner closely with HCP marketing leadership to embed precision marketing capabilities into brand planning and campaign execution. Collaborate with consumer marketers, agencies, analytics teams, media partners, and commercial operations teams to deliver integrated customer experiences. Act as the franchise liaison to enterprise precision marketing, data, AI, and technology teams. About You: Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles Experience in AI/ML implementation within marketing or content contexts 5+ years in healthcare, pharmaceutical, or life sciences industry Proven track record delivering measurable business results through segmentation and content strategy MBA or advanced degree preferred AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms Customer segmentation tools and audience analytics platforms Content management systems and digital asset management Marketing automation and CRM platforms (e.g., Veeva, Salesforce) Customer data platforms (CDPs) for precision targeting Omnichannel mar