Customer Insights Manager(m/f/d)

Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary You will lead and shape p rimary market research activities that shape how we engage healthcare professionals, consumers, payers, and health systems in Germany by partnering closely wit h external research agencies and cross-functional stakeholders . You will define business questions, guide research designs, and translate data into clear, actionable recommendations that guide local teams and inform global strategy . Working closely as a strategic insight partner with commercial, medical, market access, business partners and leadership teams, ensuring decisions are grounded in a deep understanding of healthcare professionals, consumer and market dynamics. We value curiosity, clear communication, and the ability to turn complex evidence into profound actions. This role offers growth, visible impact, and the chance to support GSK’s mission of uniting science, technology and talent to get ahead of disease together. Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Lead strategic primary market projects a cross vaccine brands and lifecycle stages . Produce clear, actionable reports and presentations for local and cross-functional teams. Define research objectives and lead primary market research partner ing with external research agencies to design and deliver high-quality qualitative and quantitative studies. Serve as a trusted advisor to senior stakeholders across Commercial, Medical, Market Access and Leadership teams. Challenge business assumptions and provide objective consumer and market perspectives to support strategic decisions. Support brand planning, launch readiness, customer engagement and lifecycle management through evidence-based insights. Translate insights into actionable and clear recommendations to ensure insights are embedded into decision-making processes and broadly accessible across the organisation . Manage agency partnerships, project budgets, governance and compliance standards across all market research activities. Why You? Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Degree in life sciences, health economics, public health, marketing, social sciences, or related field . Several years' experience in market research , customer insights , , or related role within healthcare or pharmaceuticals. Strong skills in both qualitative and quantitative research methods. Fluent written and verbal communication in German and English. Practical experience turning data into concise recommendations and presentations. Excellent communication, storytelling and presentation skills. Strong project management experience and ability to work independently in a complex stakeholder environment. Proven experience working in cross-functional teams and managing various stakeholders and external research agencies . Preferred Qualification If you have the following characteristics, it would be a plus: <p