Respiratory & Immunology (R&I) Global Medical Digital Engagement Director

Location : Barcelona - Spain (3 days working from the office and 2 days working from home) Introduction to role The Respiratory & Immunology (R&I) Global Medical Engagement Director will play a pivotal role within Biopharmaceutical Medical (BPM) , responsible for developing and executing a dynamic digital strategy to enhance omnichannel scientific communications capabilities and organizational impact. This role will architect omnichannel solutions, drive digital transformation and the adoption of innovative technologies that empower medical teams and enable scalable, compliant, and high-impact scientific customer engagement. This role will collaborate closely with Global and Local Market Medical teams to drive strategies and maximize opportunities across the portfolio. Key Responsibilities Digital Strategy Leadership & Capability Development : Develop, refine, and operationalize Global Medical digital strateg ies and capabilities that support omnichannel customer engagement, with a specific focus on R&I Therapy Area goals. Work closely with Medical Affairs teams to identify key areas to focus design and co-create scalable digital solutions that support the transformation of medical evidence and confidence activities . Identify , pilot, i mplement and champion emerging technologies—including artificial intelligence (AI), automation, and advanced analytics—to drive omnichannel scientific engagement. Drive the adoption of AI/ digital-first mindset and the delivery of global capabilities and standards for use by Global TAs and local markets through hands-on training, guidance and tools ( e.g. Medical D igital Enablement Playbook) Lead change management initiatives to drive adoption and cultural transformation. Omnichannel Scientific Engagement: Serve as R&I Global Medical point of contact for seamless execution of strategy, including the delivery of digital campaigns/tactics Partner with Global and Local Medical teams to deliver seamless, tailored, and scalable engagement through digital, virtual, social, web, and live platforms. Lead initiatives to ensure scientific communications meet the diverse needs of healthcare professionals, external stakeholders, advocacy groups, and internal teams. Drive medically owned digital channels to ensure they are leveraged to maximum potential Contribute to the ongoing evolution of the Advanced Medical Engagement Model and digital strategy (channel engagement, content transformation and advanced HCP analytics and insights) Lead the translation of global digital strategy into locally executable, compliant, and measurable plans, ensuring strategies are designed “for local” from the outset. Partner with R&I Medical teams across priority markets to co-create adoption pathways and activation kits. Establish feedback loops to bring local insights and performance data back into global roadmaps, iterating standards, content formats, and channel guidance to accelerate in-market execution and scale what works. Cross-Functional Partnership & Stakeholder Alignment: Collaborate extensively with cross-functional stakeholders in Enterprise AI (EAI) , Commercial Digital Health (CDH), Global Business Services ( GBS ) , IT and across business units (OBU, RDU) to ensure medical digital strategy aligns with enterprise strategy; partner on driving adoption of common digital standards . Align with Local market and GBS stakeholders to establish Global to Local ways of working Stay at the forefront of AI/ digital trends and best practices in medical scientific communications, actively sharing insights, innovations, and learnings across the organization. Governance & Measurement : Establish and maintain robust governance of all digital platforms, systems, and processes to ensure compliance with global/local regulatory requirements, corporate codes of conduct, and data privacy standards. Develop and