Associate Director, Ophthalmology Payer Marketing

Job Description Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with payers, providers, and government to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. The Associate Director, US Ophthalmology Payer Marketing , is responsible for developing market access strategies, customer-facing solutions, and value proposition alignment for our pipeline and upcoming ophthalmology (retina) product launch. The individual will collaborate across functions—including Brand Marketing, Field Reimbursement Managers (FRMs), Integrated Account Management, Outcomes Research / Value & Implementation (V&I), Medical Affairs, and Policy—to incorporate market and customer insights into the development of payer customer segment strategies, pre-approval access planning, and launch value evidence generation. The role will be part of the team responsible for Payer Marketing within the US Ophthalmology Business Unit, supporting pipeline readiness through post-launch commercialization. This role reports to the Director, US Ophthalmology Payer Marketing . Primary Responsibilities Include: Payer Strategy & Cross-Functional Alignment: Provide US payer and market access strategic input into Brand Marketing, Business Unit Leadership, Sales Leadership, Field Reimbursement Teams, Global Market Access Teams, Medical Affairs, Integrated Account Management, Legal, Compliance, and Finance. Value Proposition & Evidence Planning: Lead the development and alignment of the ophthalmology product value proposition; coordinate closely with Outcomes Research / Value & Implementation (V&I) and Medical Affairs to shape launch-ready value evidence strategies, economic models, and unbranded value platforms. Pre-Approval Access Readiness (PIE): Develop and execute compliant pre-approval payer engagement strategies and scientific/economic exchange resources (in accordance with FDAMA Section 114 / 21st Century Cures Act guidelines) to facilitate proactive, early dialogue with key health plan and payer decision-makers. Post-Approval Launch Tactics & Collateral: Drive the creation, review, and deployment of post-approval payer promotional campaigns, branded/unbranded value dossiers, customer segment resources, and access toolkits through Medical, Legal, and Regulatory (MLR/CRT) governance. Payer Segment Strategy: Formulate tailored customer segment strategies, messaging, and access solutions across relevant US payer and provider archetypes, including Medicare Part B (Fee-for-Service), Medicare Advantage, Commercial Health Plans, Managed Services Organizations (MSOs), Retina Specialty Clinics, GPOs, and VA/DoD channels. Field Pull-Through & Solutions: Partner with payer marketing partners to design compliant pull-through resources, to support appropriate patient access to our company's products. Location & Work Model: Location: Preferred location is hybrid in Upper Gwynedd, PA, but may consider Rahway, NJ or another company site if candidate is willing to travel to Upper Gwynedd as needed (up to 25%). Travel Requirements: Up to 20–25% domestic travel. Education: Required: BA/BS Degree Preferred: MBA, MPH, PharmD, or other advanced degree Required Experience and Skills: Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in the biopharmaceutical industry. Demonstrated track record in developing and executing brand and customer payer access strategies, value messaging, and customer-facing promotional campaigns. Solid understanding of the mechanics and economics of the US healthcare ecosystem, with specific expertise in Medical Benefit / Buy-and-Bill products, Medicare Part B, Medicare Advantage, and Commercial payer dynamics. Experience developing and routing promotional materials through medical, legal, and regulatory review processes. Familiarity with compliant pre-approval communication frameworks (Pre-Approval Information Exchange [PIE] / FDAMA Section 114) and post-approval launch execution. Proven ability to translate clinical data, health economics and outcomes research (HEOR), and market research insights into actionable payer value propositions. Strong strategic thinking, analytical capabilities, problem-solving, and critical thinking skills. Excellent cross-functional leadership, executive communication, and stakeholder management skills. Demonstrated ability to prioritize activities, manage agency partners and budgets, and drive complex launch deliverables within aggressive timelines. Preferred Experience and Skills: Direct experience in Ophthalmology (specifically Retina therapeutics, such as nAMD, DME, or RVO) or specialty injectables/biologics. Prior experience in new product launch planning or pre-commercial market access preparation. Understanding of Retina clinic practice economics, Managed Services Organizations (MSOs), Group Purchasing Organizations (GPOs), and permanent J-code transitions. Experience collaborating with Field Reimbursement Managers (FRMs) and specialty field sales organizations. Required Skills: Adaptability, Adaptability, Agency Management, Agency Selection, Agile Principles, Brand Marketing, Competency Management, Creativity, Customer Insights, Financial Analysis, Group Purchasing Organizations (GPO), Market Access, Marketing Operations, Market Research, Market Segmentation, Medicare Part B, Organizational Leadership, Payer Strategy, Pharmaceuticals Marketing, Pipeline Management, Pipeline Planning, Pricing Strategies, Product Launch Planning, Product Segmentation, Promotions Management {+ 6 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As <