Senior Director, Media Strategy & Excellence

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. As the Senior Director, Media Strategy & Excellence , you are accountable for setting and leading the enterprise media strategy across Patient and HCP audiences, brands, indications, and lifecycle stages. You will establish how argenx uses media to connect customer needs and journeys with brand strategy, accelerate launch and growth priorities, and create relevant, measurable experiences across paid and emerging channels. You will partner closely with the Vice President, Patient Experience; Brand and Indication Leads across Patient and HCP Marketing; Digital; Insights & Analytics; Customer Experience/CRM; Market Access; and agency partners to develop integrated media strategies that maximize the impact of argenx investments and strengthen the connection between media, customer engagement and commercial performance. This role will establish the strategic direction, standards, operating practices and capabilities required to build media excellence across the organization. The Media Strategy & Excellence Lead will guide portfolio-level media decisions, agency and partner performance, measurement and optimization, audience strategy, data and technology enablement, and innovation across an evolving media landscape. Roles and Responsibilities: Media strategy and portfolio leadership · Set and lead the enterprise media strategy across Patient and HCP audiences, current and future brands, indications, and assets. · Translate enterprise, customer experience, brand and indication priorities into clear media strategies that advance customer engagement, launch readiness, brand performance, and patient impact. · Establish a portfolio-level view of media opportunities, customer needs, audience behaviors, channel dynamics, and investment priorities across argenx. · Guide media planning across the customer journey, from disease education and pre-launch engagement through branded activation, conversion, and ongoing customer engagement. · Set strategic principles and standards for how media is planned, activated, measured and optimized across the organization. · Partner with Brand and Indication Leads to determine the appropriate role of media within broader customer engagement and omnichannel strategies. · Guide investment choices and trade-offs across audiences, brands, indications, lifecycle stages, and channels to maximize portfolio impact. · Ensure media strategies reflect the distinct needs of individual brands and indications while identifying opportunities to create greater consistency, scale, and efficiency across the portfolio. · Bring a forward-looking media perspective into strategic planning, launch planning, and resource allocation discussions. · Serve as a senior advisor to the Vice President, Patient Experience and other Commercial leaders on media strategy, investment, performance, and emerging opportunities. Integrated media planning, activation, and performance · Lead the development of integrated media strategies that connect Patient and HCP audience needs, customer journeys, brand objectives, creative strategy, channel roles, and business outcomes. · Partner with Brand, Patient Experience, HCP Experience, Digital, CRM and other teams to ensure media is integrated into broader customer engagement strategies rather than operating as a standalone channel. · Establish audience-first planning approaches that use customer insights, segmentation, and behavioral signals to guide media strategy and activation. · Guide the appropriate mix of channels and platforms across traditional, digital, programmatic, streaming, search, social, endemic, point-of-care, and emerging media environments. · Lead media strategy across pre-launch, launch, growth and lifecycle phases, adapting investment and engagement approaches based on business needs and in-market performance. · Establish clear media KPIs, measurement frameworks, and performance expectations linked to customer and business outcomes. · Partner with Insights & Analytics and agency teams to translate media performance into actionable insights that strengthen brand strategy, customer engagement, and future investment decisions. · Establish disciplined performance-review and optimization practices that enable timely decision-making and continuous improvement. · Ensure media insights are translated into clear, executive-ready narratives and recommendations for Brand, Indication, and senior Commercial leaders. · Partner with Digital and Analytics teams to ensure the media data, technology and measurement ecosystem supports effective activation, optimization, and performance evaluation. Cross-functional, agency and ecosystem leadership · Serve as the senior media leader across the Commercial organization, bringing an integrated portfolio and customer perspective into planning and decision-making. · Build strong partnerships with Patient Experience, HCP Experience, Brand and Indication Leads, Digital, Insights & Analytics, CRM, Market Access, Medical Affairs, Legal, Regulatory, Compliance, Procurement, and other relevant teams. · Lead the strategic relationship with media agencies and key external partners, establishing clear expectations for strategic quality, innovation, performance, transparency, and accountability. · Ensure agencies operate as strategic extensions of the argenx team while maintaining clear internal ownership of media strategy, data, and investment decisions. · Create effective ways of working across brand teams, shared capabilities, agencies, and external partners to improve planning, decision-making, and execution. · Partner with Procurement and Commercial leadership to ensure media investments and agency relationships deliver strong business value. · Identify opportunities to sca