Marketing Lead Spine (m/f/d)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: People Leader All Job Posting Locations: Hamburg, Germany Job Description: Interne Stellenausschreibung vom 11.08.2026 bis zum 25.08.2026. DePuy Synthes is recruiting for a Marketing Lead Spine, located in Hamburg , Germany. We’re looking for a collaborative leader with strong character—someone who takes ownership, brings fresh ideas, and turns strategy into results. As Marketing Lead for DePuy Synthes Spine in Germany , you will shape the local growth agenda and lead end-to-end go-to-market execution for the portfolio. You will directly manage and develop a small team (Product Manager and Asset Manager), setting clear priorities, building capability, and creating a high-performance culture. Working hand-in-hand with regional (EMEA) and global marketing, you’ll translate strategic priorities into impactful, compliant initiatives that strengthen customer adoption and improve patient outcomes. With strong commercial and financial acumen, you will partner with Sales, Finance, Planning, and cross-functional stakeholders to deliver ambitious revenue, margin, and investment productivity targets—powered by robust market insights and disciplined performance tracking. Key Responsibilities Set the local Spine marketing strategy and annual operating plan, aligned with EMEA/global priorities and compliant with healthcare regulations Lead end-to-end go-to-market for launches: positioning, value messaging, pricing input, and launch readiness (“Launch Excellence”) Drive portfolio strategy and life cycle management (segmentation, positioning/value ladder, local optimization, and master data quality) Turn market, customer, and competitor insights into clear growth opportunities— including new solutions and business models Partner with German Sales to build adoption-driving programs, enablement, and territory execution plans Align cross-functional partners (Finance, Planning, Supply Chain, Ortho-Kit/consignments, Added Value Solutions) to deliver shared outcomes Lead and develop the local marketing team (Product Manager and Asset Manager): set objectives , prioritize work, coach performance, and build capability Own marketing and CAPEX budgets, with disciplined governance, ROI tracking, and investment productivity management Own the marketing asset strategy and governance (via the Asset Manager): content planning, approvals, omnichannel standards, and high-impact tools Partner with Planning and Supply Chain on demand forecasting and inventory health to support service levels and launch readiness Deliver commercial performance: revenue, margin, profitability, and price/volume/mix—recommending corrective actions when needed Define and track dashboards and KPIs (e.g., revenue, price, adoption, launch performance) to drive continuous improvement Lead integrated business planning for the portfolio: prioritization, key initiatives, and cross-functional governance Shape and execute the local training and enablement strategy (Professional and Commercial Education) for internal teams and external stakeholders Champion customer experience and adoption by translating clinical and economic value into practical programs, tools, and pathways Own internal and external communications for the portfolio, ensuring consistent messaging and stakeholder alignment Plan and lead the local congress and event strategy, coordinating external agencies and ensuring measurable impact Ensure compliance and governance across all activities (e.g., HCC, regulatory, complaints, CE/MDR), proactively managing risk and documentation What You Bring Bachelor’s or Master’s degree in business, marketing, life sciences, or a comparable field (or equivalent professional experience) Several years of experience in marketing and/or sales for complex, value-based medical devices; orthopaedics /traumatology/spine experience necessary Strong commercial acumen, including pricing, profitability, and budget/ROI management Proven track record leading complex, cross-functional initiativ