Sr. Associate - Consumer Marketing

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Contract Type: Fixed Term - 12 months POSITION PURPOSE You will turn consumer insights into integrated campaigns that build Lilly brand awareness, trust and patient activation in Italy. You will manage assigned marketing projects from brief to delivery, including initiatives with pharmaceutical retail partners and in neuroscience, as part of a broader consumer marketing remit. MAIN RESPONSIBILITIES The ideal candidate will have the following responsibilities: - Contribute to consumer marketing plans, translating brand priorities, audience insights and market opportunities into clear activation roadmaps for assigned projects. - Develop and execute integrated campaigns across digital, social, paid media, retail and experiential touchpoints, ensuring consistent brand expression and a clear consumer journey. - Adapt global and regional assets for Italian audiences and develop local content with agencies, turning complex health topics into accessible, relevant communication. - Manage creative and agency briefs, deliverables, timelines and approval workflows; coordinate internal stakeholders and external partners to deliver high-quality execution. - Work with pharmaceutical retail partners, including pharmacies and pharmacy networks, to develop consumer education, in-store and digital activations aligned with marketing objectives. - Apply consumer marketing capabilities to assigned neuroscience initiatives, including disease awareness and patient and caregiver engagement, in collaboration with the relevant brand and Medical teams. - Use consumer research, market trends and campaign data to identify engagement barriers, improve messaging and recommend new activation opportunities. - Track campaign reach, engagement, brand impact and relevant journey metrics, and recommend changes to improve investment effectiveness. - Collaborate with Medical, Legal, Regulatory and Compliance to secure required approvals before deployment and ensure activities meet company standards. ESSENTIAL REQUIREMENTS - Bachelor’s or Master’s degree in Marketing, Business, Economics, Communications, Management Engineering or a related discipline. - 2–3 years of experience in consumer marketing, brand marketing or integrated activation, with hands-on responsibility for campaign delivery. Backgrounds in FMCG, beauty, Pharma, retail, consumer health or med-tech are particularly relevant. - Experience translating consumer insights into effective campaigns across multiple channels, with a solid understanding of brand building, digital marketing, media and consumer journeys. - Strong project management skills, including agency coordination, stakeholder management, budget tracking and the ability to deliver several projects in parallel. - Analytical and commercial mindset, with the ability to interpret performance data, identify priorities and translate findings into practical recommendations. - Excellent communication, briefing and presentation skills; ability to influence and collaborate across local, regional and global teams. - Fluent Italian and English, written and spoken; strong proficiency in PowerPoint and Excel. - Ownership, attention to execution quality, curiosity and a consumer-first approach. Experience with retail or pharmacy partnerships is an advantage; prior pharmaceutical or neuroscience experience is not required. INTERNAL AND EXTERNAL RELATIONS - Internal: Consumer Marketing, relevant Brand and Business Unit teams, including Neuroscience, Market Research, Analytics, Digital and Media, Corporate Affairs and Communications, Sales and retail partnership teams, Medical, Regulatory, Legal, Compliance, Finance and Procurement. - International: Global and regional marketing teams to align plans, adapt assets and share local insights and campaign learnings. - External: Creative, media, digital and experiential agencies; pharmaceutical retail partners and pharmacy networks; research providers and other activation partners. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is €40.500 - €59.400 Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. #WeAreLilly