Retail Channel Manager

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. The Retail Manager is responsible for designing and leading the integrated strategy for the private pharmacy and B2B channels, positioning them as sustainable growth platforms for the affiliate. Reporting to the Business Unit Director, the role translates business unit and brand priorities into channel strategies, commercial agreements, and disciplined execution. The role owns the implementation and compliance of commercial and pricing policies within the channel, ensuring that negotiations are appropriately evaluated, approved, documented, and executed across pharmacy chains, distributors, and other B2B partners. The position balances growth, access, profitability, customer value, and excellence at the point of sale, in line with applicable regulations and Lilly’s ethics and compliance standards. Key Responsibilities Channel Strategy & Business Development Own the short- and medium-term strategy for the private pharmacy and B2B channels, including channel segmentation, growth priorities, customer value propositions, and execution of roadmaps. Identify, assess, and develop new business opportunities with national and regional pharmacy chains, distributors, wholesalers, digital pharmacy platforms, and other relevant B2B partners. Translate business unit and brand strategies into differentiated channel plans that expand reach, improve availability, and strengthen customer and patient experience. Provide senior-level recommendations to the Business Unit Director and cross-functional leadership on channel opportunities, risks, investment choices, and commercial trade-offs. Commercial Strategy, Negotiation & Account Leadership Develop a deep understanding of the policies, regulations, and guidelines governing the retail channel and the commercialization of prescription medicines in Colombia, including competition law, regulatory requirements, and Lilly’s internal ethics and compliance policies. Design, propose, secure approval for, and implement commercial policies aligned with brand strategy and commercial framework for distributors and channel development and affiliate financial objectives. Develop competitive commercial schemes, including discount models, rebates, volume agreements, service arrangements, and other commercial terms, based on data analysis and customer/channel profitability. Lead complex, high-value negotiations with pharmacy chains, distributors, and B2B partners, protecting business objectives while building sustainable long-term relationships. Lead Joint Business Planning with strategic customers, establishing shared priorities, performance indicators, governance routines, and corrective actions. Develop and strengthen relationships with senior and C-level stakeholders across key pharmacy, distribution, and B2B accounts. Performance, P&L & Operational Excellence Monitor business performance across sell-in, sell-out, inventory, rotation, service levels, commercial investment, gross-to-net, profitability, and other relevant channel KPIs. Own the B2B and Retail channel budget, ensuring disciplined allocation of resources, return on investment, and compliance with approved financial parameters. Build and maintain performance dashboards, forecasts, business reviews, and scenario analyses to support timely decision making. Establish governance mechanisms to ensure commercial agreements are properly documented, approved, implemented, monitored, and reconciled. Anticipate channel risks, supply or inventory challenges, customer concentration issues, and execution gaps, and coordinate mitigation plans with relevant teams. Trade Marketing & Point-of-Sale Execution Partner with Marketing, Sales, consumer, private ecosystem, Finance, Legal, Compliance, and other internal teams to design and execute channel strategies and customer initiatives. Lead trade marketing programs, pharmacy activations, customer education initiatives, and commercial programs, ensuring excellence and consistency at the point of sale. Drive adoption of appropriate customer programs, digital capabilities, and channel innovations that improve execution, measurement, and customer engagement. Ensure all channel activities and materials comply with applicable regulations, internal procedures, and approved brand strategy. Leadership & Stakeholder Management Act as the affiliate subject-matter leader for the private pharmacy and B2B channels, influencing decisions across functions and brands. Lead cross-functional workstreams without direct authority, setting priorities, aligning stakeholders, resolving issues, and ensuring accountability for results. Promote a culture of integrity, customer centricity, strategic thinking, continuous improvement, and fact-based decision making. Coach and develop colleagues involved in channel execution, sharing capabilities in negotiation, account planning, analytics, and commercial excellence. Candidate Profile Basic Requirements <