TA Representative
PharmaPharmacovigilanceRegulatory AffairsQuality Assuranceveevaemacro
Job description
Job Description Summary The TA Representative in Kazakhstan is responsible for supporting HQ by executing the in-field tactics for assigned priority brands within a defined territory. The role focuses on high-quality external stakeholder engagement and delivery of agreed field performance objectives, in line with Novartis policies, ethical standards, and compliance requirements. Job Description Major accountabilities: Execute the field execution framework by: segmenting external stakeholders according to company standards (e.g., via ViP tool), using tailored promotional content and key messages by segment audience, adhering to data driven call plans suggestions (e.g., via IDS+), consistently deploying personalized omnichannel stakeholders journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.), adhere to the agreed target number of visits and their frequency and reporting timelines, timely documenting external stakeholders visits. Deliver high-quality, compliant product promotion in-field activities and external stakeholders engagements, in alignment with brand and TA engagement tactics and by: applying approved messages, leveraging technology enablement to enhance external stakeholder engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.), continuously improving execution quality through building on coaching feedback inputs and performance insights with respective area manager and/or TA head. Act as a trusted therapeutic area partner to HCPs, explaining clinical data, evidence, and appropriate product use leveraging product, area, and competition knowledge. Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance external stakeholders engagement impact. Collect, interpret, and share field insights on best practices, external stakeholders needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them. Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards. Identifies opportunities to optimize promotional activities and develops a specific action plan to enhance long-term performance of account and in assigned territory. Collaborate cross-functionally with TA Brand Manager, Medical TA, Value & Access, and Execution Excellence partners. Operate fully in line with HQ guidance, Novartis policies, ethical standards, and local regulatory requirements, adhere to applicable legislation, SOPs, adverse event reporting requirements, and other relevant compliance obligations. Analysis of the entrusted territory and a plan for its development. Making a forecast for hospital purchases. Negotiating with clients and partners on the potential inclusion of the company's drugs in the formulary of health care facilities and regions, drug provision programs at the local level. Systematic work with key distributors, ensuring the necessary stocks of drugs in the entrusted region. Control of supplies and development of tender positions in the entrusted territory. Key performance indicators: Achievement of field performance objectives Quality and effectiveness of external stakeholders interactions, including adherence to 6IBs model and personalized omnichannel external stakeholders engagement Coverage and frequency against suggested call plans Adherence to compliance, reporting, and CRM standards Quality of insights provided to cross-functional teams Progress on field effectiveness assessment (incl Capability building requirements) Adherence to field tactics guidelines Completed product and disease knowledge tests (if applicable) Achievement of the market share (market share of the products and the Company on the whole, and growth therein). Frequency of visits to the target clients, percentage of the clients with growing performance. Availability of a client database with segmentation (potential, loyalty, category and frequency of visits) valid for the current month. Patient access impact Launch excellence Portfolio growth Stakeholder engagement outcomes Education: · University degree in life sciences, business, or a related field. Languages: · English optional · Country language required Experience/Professional Requirement: Relevant Experiences · Proven experience in pharmaceutical or healthcare performance and promotional activities. · Strong external stakeholders engagement and relationship management skills. · Ability to execute omnichannel stakeholders journeys effectively. · External stakeholders centric mindset with strong execution focus. · Analytical skills to interpret data and KPIs. · Strong communication and interpersonal skills. · Ability to work independently while collaborating across teams. · Proven ability to use digital/AI tools as part of daily work. · High standards of integrity, ethics, and compliance awareness. Skills Desired Change Management, Coaching, Collaboration, Commercial Excellence, Complexity Management, Leadership, Mentorship, Professional Ethics
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