Product Director EPG

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: Professional All Job Posting Locations: Titusville, New Jersey, United States of America Job Description: Johnson & Johnson is currently recruiting for a Product Director, Established Products Group (EPG) , to be based in Titusville, New Jersey . This position reports to the Group Product Director, Established Products Group. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Janssen Pharmaceuticals, Inc., part of the Johnson & Johnson Family of Companies, is recruiting for a Senior Associate, Platform Operations, located in Toronto, Canada. The Senior Associate, Platform Operations is responsible for supporting sales incentive, reporting (Qlik) and CRM implementation aligned to specific therapeutic teams. Accountability for the implementation and day-to-day administration of sales incentive and compensation plans. Responsible for supporting the business as a domain expert on CRM, reporting, data & analytics. Collaborate across diverse functions and levels within the organization to enable data-driven decision making. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director will be a key commercial leader within EPG, a dynamic portfolio that includes the pulmonary hypertension business and other established brands. The role will lead non-personal promotion (NPP) strategy and execution across select EPG brands, working directly with media and agency partners to translate brand priorities into integrated, compliant, insight-led programs. The Product Director will also play a central role in preparing EPG for future growth and portfolio evolution. This includes leading cross-functional launch readiness for potential EPG launches, directing future lifecycle brand transitions into EPG, and serving as the AI lead for EPG. The successful candidate will combine strategic marketing judgment, disciplined execution, strong matrix leadership, and a practical test-and-learn mindset to deliver measurable business impact in a complex portfolio environment. KEY RESPONSIBILITIES Lead the development and execution of portfolio-wide NPP and media strategies across select EPG brands, including the pulmonary hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements. Direct media, creative, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, performance measurement, optimization, and issue resolution. Partner with brand leads, Business Analytics, and cross-functional stakeholders to translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated execution; define success measures, assess effectiveness, generate actionable insights, and continuously optimize NPP investments. Help lead commercial launch-readiness workstreams for potential EPG launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates. Help lead future lifecycle brand transitions into EPG by coordinating transition strategy, knowledge transfer, operating readiness, resource requirements, supply and financial considerations, and continuity of critical commercial activities. Serve as the EPG AI lead by identifying and prioritizing high-value AI use cases, leading selected pilots and initiatives, promoting responsible adoption, and building team capability through practical tools, education, and scalable ways of working. Collaborate across Finance, Pricing, Compound Development Teams, Strategic Customer Group, Marketing Services, Business Analytics, Medical Affairs, Supply Chain, Sales Operations, Legal, Regulatory Affairs, HECOR, and HCC to align strategy, manage budgets and resources, track performance, and deliver key commercial priorities. Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities, inform decisions, and translate complex inputs into clear recommendations, action plans, and decision-ready communications for EPG and senior leadership. Contribute to a high-performing, collaborative EPG culture by simplifying complexity, sharing best practices, challenging the status quo, and helping the team deliver with speed, quality, and accountability. Perform other duties as assigned as the EPG portfolio and business needs evolve. QUALIFICATIONS Required A minimum of a bachelor's degree is required. A minimum of 5 years of relevant business experience, including pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience. Demonstrated at least 2 years of inline marketing experience, with proficiency in strategy development, tactical execution, project management, and performance measurement. Experience leading external agencies or vendor partners and managing multiple priorities, budgets, and complex workstreams. Demonstrated ability to lead through influence and work effectively across a highly matrixed organization, including with partners who may not be dedicated to the business. Strong strategic thinking, anal