Insights & Analytics Manager

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. Job Description Manager, Insights & Analytics Role Purpose: The Manager, Insights & Analytics provides commercial decision support to the Canadian commercial organization, turning commercial, CRM, omnichannel, market, and customer data into insight that shapes how brand plans are executed locally and informs annual planning through patient and demand forecasts. The role helps Business Unit leaders, who remain accountable for performance, understand which levers to pull, where to focus, and which questions to ask to drive results. Acting as a trusted advisor to brand teams and cross-functional leaders across Marketing, Sales, Finance, Medical, Market Access, and Patient Services, the role brings evidence, options, and clear recommendations to the moments where decisions are made. CRM and field activity data are a core focus, giving leaders visibility into how customer engagement and execution are translating into results. The role connects the dots across data sources quickly, builds the models and performance dashboards the business relies on, and asks the questions that move performance discussions beyond commentary. The role supports assigned brands and therapeutic areas, which may include in-line and launch portfolios. The role brings together three core areas: Insights and strategic partnership: synthesizing market, customer, and performance data with primary and secondary market research into clear “so what / now what” recommendations for brand strategy and tactical plans. Forecasting and demand modelling: owning the patient and demand models that provide critical input to the financial planning cycle and annual direction setting. Performance analytics and sales force effectiveness: defining KPIs, building scorecards and Power BI dashboards, analyzing CRM and field activity, and delivering sales force effectiveness analytics that help leaders understand what is driving results, not only what the results are. The role does not own data ingestion, data quality, stewardship, or broader data governance, which sit with Data, Digital & Technology (DD&T) and are delivered through the Enterprise Data Backbone (EDB). Instead, the role is an expert consumer of enterprise data: it harvests insight from trusted sources, applies business judgment to recognize when numbers do not make sense, and raises issues with DD&T so they are resolved at the source. Reporting Line: Reports to: Insights Lead Direct reports: 0 (individual contributor; leads through partnership and influence) Key Accountabilities: Insights generation & strategic partnership Act as the analytical thought partner to brand teams, generating and communicating data-derived insights and recommendations that shape brand strategy, tactical plans, and resource choices. Bring together market, customer, patient, and performance data to explain uptake, utilization, and customer behaviour, and to identify risks and opportunities early. Partner with vendors on primary and secondary market research, including customer journeys and brand utilization, to guide future strategy; ensure research findings are integrated with performance data rather than reported in isolation. Build and maintain a strong understanding of the assigned therapeutic areas, competitive landscape, and Canadian market dynamics, including market access and reimbursement factors. Forecasting & demand modelling Own the patient and demand forecast models for assigned brands, including patient-flow and trend-based approaches, for inline and launch brands. Lead the forecasting process locally: build assumptions and scenarios, gain cross-functional alignment, and clearly communicate forecast outputs, sensitivities, and risks. Provide forecasts as a critical input to the financial planning cycle and annual direction setting, in partnership with Finance and Business Unit leadership. Performance management, KPIs & sales force effectiveness Define meaningful KPIs with cross-functional partners and build the scorecards and analyses that bring visibility to the levers which drive performance and enable productive and actionable leadership dialogue, connecting outcomes to customer, channel, and field-execution drivers. Analyze CRM and field activity data (e.g., reach, frequency, call quality, and engagement patterns) to assess execution against plan and pose the right questions to Sales and Marketing leadership. Deliver sales force effectiveness analytics, including territory design, segmentation, targeting and call planning, resource allocation and sizing, and incentive compensation. Support the Insights Lead in evolving the commercial performance-management approach and prepare analysis for the monthly commercial scorecard reviews. Where permitted, incorporate Patient Support Program (PSP) and patient data into performance and demand analysis, in line with consent, privacy notices, and Takeda data-use standards. Dashboards, reporting & self-serve analytics Design, build, and maintain Power BI dashboards and scorecards, working self-sufficiently and, where needed, with vendors and DD&T, using trusted data from the Enterprise Data Backbone. Turn complex analysis into clear insight presentations and decision-ready narratives for brand teams and leadership. Drive Business Unit adoption of insights and self-serve analytics; simplify and rationalize reporting so it is used to make decisions. Apply strong business sense to sense-check data and outputs, recognize anomalies, and escalate data-quality issues to DD&T for resolution at the source. Key Interfaces: Insights Lead and Insights & Analytics team Head of Commercial & Marketing Operations Business Unit leadership, brand teams, and Senior Marketing Engagement Leads Sales leadership Commercial Operations Omnichannel Marketing (NGCE) Lead and CRM Finance, Medical, Market Access, and Patient Services DD&T, including data governance teams Regional and global analytics and capability teams; external data and research vendors (e.g., IQVIA) Experience, Skills, and Qualifications: Bachelor’s degree in a quantitative, business, or scientific field required; advanced degree (MBA/MSc) preferred. 5–7+ years in commercial analytics, business insights, forecasting, or sales force effectiveness within pharmaceutical, biotechnology, or healthcare data and consulting environments. Strong working knowledge of Canadian pharmaceutical data sources, especially IQVIA, and of the Canadian pharmaceutical market. Proven experience building and maintaining pati