Digital Marketing Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position The Opportunity: As a Digital Marketing Specialist , you'll be instrumental in positioning Roche as the employer of choice while building sustainable, diverse talent pipelines that fuel our future growth. Working collaboratively across the organization, you'll drive talent marketing excellence through data-driven digital solutions and strategic campaign execution. Your key responsibilities will include: Collaborate with Talent Marketing Partners to anticipate customer needs and translate them into actionable talent marketing strategies and data insights Implement digital marketing activities aligned with global frameworks and strategies in close collaboration with the P&C network Serve as the primary contact for all digital paid marketing requests in your region, managing the intake portal and providing expert digital solutions Lead the development, execution, and optimization of digital campaigns across owned, earned, and paid media channels, including content management, keyword research, audience analysis, and performance reporting Design and optimize digital campaigns using experimental design and analytics to maximize website performance and marketing spend efficiency Manage digital campaign activities including paid social media management, digital analytics development, compliance, and governance Advise and train other People Support Solutions and P&C teams on talent marketing processes and systems, while maintaining process documentation and creating onboarding resources Contribute to continuous improvement initiatives, system testing, and projects that enhance service delivery and ensure consistent alignment with KPIs and SLAs across regions and geographies Who You Are: Hold a BSc degree with specialization in marketing or a similar field Bring 2-5 years of hands-on experience in digital marketing, with proven expertise managing paid and organic campaigns across Google Ads, Facebook, Instagram, and LinkedIn Ads platforms Demonstrate deep proficiency in performance marketing optimization using analytics (SEO, GEO, SEM, and Marketing Data Analytics) to drive measurable results Are passionate about leveraging AI tools and emerging technologies to enhance marketing effectiveness and stay ahead of industry trends Excel at working independently and collaboratively in fast-paced, matrix environments across multiple geographies and divisions, managing competing priorities with strong organizational and agile methodology skills Are data-driven in your decision-making, customer-centric in your approach, and possess strong problem-solving abilities including active listening and critical thinking Demonstrate fluent English communication (written and spoken) with additional languages a plus based on regional requirements In exchange we provide you with: Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career. Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week). A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion. Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/budapest-data-privacy-notice-candidate Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer.