Brand Manager- Adult vaccines

Role : Brand Manager Eligibility : 3+ yrs Location : Worli, Mumbai Qualification : MBA Preference : Should preferably have experience in digital marketing and media campaigns Key Responsibilities: 1. Product Management: • Manage the brand, aligning with business goals and regional market demands. • Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability. 2. Brand Strategy & Market Positioning: • Develop and execute robust brand strategies to differentiate products in a competitive landscape. • Ensure consistent and effective brand messaging across all communication channels. 3. Market Share & Sales Growth: • Formulate short- and long-term product plans to achieve market growth targets. • Monitor sales data and market trends to adjust strategies and optimize product performance. 4. Creative Communication & In-Clinic Campaigns: • Design creative communication strategies targeting healthcare professionals/ patients. • Lead the development of in-clinic and out clinic campaigns to enhance product visibility and educate healthcare providers. 5. Competitor Analysis & Market Intelligence: • Conduct regular competitor analysis using IMS, SMSRC data and other market intelligence tools. • Identify market opportunities and threats to maintain a competitive edge. 6. Marketing Plan Development & Execution: • Collaborate with internal stakeholders to create and execute annual marketing plans. • Manage budgets efficiently, ensuring maximum ROI for marketing initiatives. 7. Cross-Functional Collaboration: • Work closely with sales, regulatory, medical, and other teams to drive product success. • Provide training and support to sales teams, ensuring strong product knowledge and market insights. 9. Budget & Resource Management: • Manage the product marketing budget, ensuring cost-effective allocation of resources. • Track marketing spends and evaluate campaign effectiveness to meet financial Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. Inclusion at GSK: As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. 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