Director of Brand Strategy & Commercial Integration - Patient Support Services, Rare Hem and Oncology

Job title : Director of Brand Strategy and Commercial Integration – Patient Support Services, Rare Hem and Oncology Location: Cambridge, MA About the Job Sanofi Rare Hem and Oncology Patient and Provider program offers a comprehensive set of services that support patients, their caregivers, and healthcare providers. The Program provides support to patients on product education, access to therapy. The Program’s operations team provides support to healthcare providers by helping their patient’s access therapy as quickly as possible. The Brand Strategy & Commercial Integration Lead serves as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. This role leads annual brand planning, customer insights strategy, and brand messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio. This individual serves as the primary point of contact to Brand Leadership, owns the annual brand planning cycle for patient support programs, leads commercial messaging strategy across all touchpoints, and drives Plan of Action (POA) planning to ensure cross-functional alignment. This role requires a strategic leader with deep commercial acumen, brand marketing expertise, and the ability to translate patient support program capabilities into compelling brand value propositions that drive measurable business results. Serve as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. Lead annual brand planning, customer insights strategy, and commercial messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. About Sanofi We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives. Main Responsibilities Brand Planning & Execution Strategy Lead annual brand planning cycle including situation analysis, strategic prioritization, business case development for patient support programs Communicate patient support program strategy within the broader brand planning framework, ensuring alignment with commercial objectives and market dynamics Conduct comprehensive situation analysis, including market assessment, landscape evaluation, and patient support program performance review Facilitate strategic prioritization sessions with cross-functional teams to identify key opportunities and resource allocation for patient support programs Develop business cases for major patient support program investments Own budget development and allocation for patient support programs within the brand planning process, ensuring financial alignment with strategic priorities Present brand planning recommendations to Commercial Leadership and secure alignment on strategic direction and resource allocation Brand Team Partnership & Strategic Leadership Act as Brand Team partner and point of contact to Brand Leadership across the rare hematology and oncology portfolio Represent patient support services at senior leadership level in brand strategy sessions, commercial reviews, and strategic planning Ensure patient support programs are fully integrated into brand strategy, commercial execution, and field activities Partner with Brand Marketing leadership to align patient support program capabilities with brand positioning and commercial messaging Serve as the voice of Patient Support Services in cross-functional brand discussions, ensuring program capabilities and patient insights inform commercial decision-making Facilitate alignment between patient support program operations and brand team priorities, ensuring seamless execution HemAssist and CareAssist Messaging Strategy Ensure messaging consistency across all HemAssist and CareAssist patient support program touchpoints, including patient materials, HCP communications, field tools, and digital assets Develop messaging guidelines and content standards that enable consistent HemAssist and CareAssist program communication across all channels Co-lead HemAssist messaging strategy in partnership with Hemophilia and the Content operations & asset management leads, ensuring consistency and strategic alignment across all commercial touchpoints Partner with Hemophilia and Content operations & asset management leads and Brand Marketing to develop compelling messaging that communicates HemAssist program value to patients, caregivers, and healthcare providers Partner with Medical Affairs to ensure all messaging is scientifically accurate, compliant, and aligned with product labeling Lead message testing and optimization initiatives to ensure HemAssist and CareAssist messaging resonates with target audiences and drives desired behaviors Plan of Action (POA) Planning & Cross-Functional Coordination Own POA Planning, coordinating cross-functional alignment on priorities, messaging, and field execution in advance of key planning cycles Lead POA development sessions with Brand Teams, Training and Field Teams to ensure alignment on strategic priorities and tactical execution Facilitate cross-functional planning sessions that integrate patient support program capabilities into field execution plans Develop POA materials, including priority messaging, field tools, and execution guidelines that enable effective field communication of HemAssist and CareAssist program value Coordinate with Clinical Educator, Case Management and FRM teams to ensure POA priorities are understood and executable in the field Monitor POA execution and provide feedback to PSS Leadership and Brand Teams on field adoption and effectiveness Congress Strategic Planning & Senior Stakeholder Coordination Lead congress strategic planning that maximizes patient support program visibility and stakeholder engagement at key industry events Coordinate stakeholder participation and strategic messaging for key medical and commercial conferences Partner with Brand Teams to ensure patient support program messaging is integrated into congress presentations and materials Lead post-congress analysis and strategic follow-up activities Competitive Intelligence & VOC Strategy Lead Voice of Customer (VOC) strategy to inform brand strategy and program optimization Design customer research initiatives that provide insights into patient, caregiver, and HCP experiences with patient support programs Analyze patient support program offerings and identify opportunities for HemAssist and CareAssist program differentiation