Marketing Director

Who we are ? Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group. Laboratoires Pierre Fabre Japon (LPFJ) is the Japanese subsidiary of Pierre Fabre. Its activities are centered on: (1) Export business of PFDC and PFM such as René Furterer (hair care), Navelbine (oncology) and Hemangiol (dermatology), and (2) Research & Development via the Asia Innovation Center PFDC. Pierre Fabre Japon (PFJ) is a joint venture with Shiseido. PFJ markets and distributes Avène brand through Shiseido Japan in Japanese market. Your mission Pierre Fabre Japon : Marketing Manager/Director Job Description Own end to end brand strategy and execution in Japan, translating global direction into local growth across consumer, digital, retail/EC, and P&L performance. Act as a change agent, bringing an external perspective to drive an objective- and KPI-driven marketing mix, while nurturing and strengthening the unique culture of Pierre Fabre Japon Key Responsibilities 1) Brand Strategy & Planning: Develop and lead short- to mid-term brand strategies to enhance brand equity, sales, and market share. Build and execute annual marketing plans, including A&P budgets, new launches, 360° campaigns, and brand activations. Analyze the competitive landscape and translate consumer and market insights into concrete growth opportunities. 2) Product & Launch Management Lead and develop the brand portfolio strategy and manage the full product life cycle, including hero SKU development and acceleration, renovation, and discontinuation. Develop category, hero product, and new product strategies for Japan with clear objectives and 360° marketing plans, in close alignment and collaboration with APAC and Global HQ. Lead end-to-end new product launches, including launch planning, demand forecasting, pricing, and promotional strategies. Support online and offline sales teams by driving in-store activities and executions to maximize sell-out. 3) Consumer & Market Insight Analyze market trends, competitive landscape, consumer behavior, and segmentation to identify key business drivers. Identify whitespace, category gaps, and innovation opportunities to fuel sustainable brand growth. Optimize marketing strategies through a data-driven approach, leveraging sell-out data, CRM, digital, and e-commerce KPIs) 4) Integrated Marketing Campaign (360 marketing, Omni-channel roll out) Define and validate media strategies across digital, online, and offline channels to maximize reach and ROI. Develop and execute integrated campaigns across digital (SNS, paid media, KOLs/influencers), e-commerce, and retail/in-store touchpoints. Ensure full alignment with global communication strategy while driving locally relevant activations tailored to Japanese consumers. 5) Digital/ECOM Acceleration Own and optimize the end-to-end consumer journey from awareness to conversion to loyalty through various digital and e-commerce initiatives. Collaborate with Shiseido team and drive EC platforms (Amazon, Rakuten, etc) to deliver growth. Manage owned media (website, SNS, and content) as well as paid media and performance marketing with clear KPIs, ensuring delivery of targets. Develop CRM strategy and drive data activation to enhance engagement, personalization, and lifetime value. 5) Budget & P&L Ownership Own the brand P&L and A&P budget, ensuring alignment with short- to mid-term business objectives and contributing to topline growth and sustainable profitability. Plan, allocate, and manage A&P investments across channels, continuously optimizing spend based on ROI/ROAS, brand equity impact, and strategic priorities. Partner with Finance and Sales to build robust forecasts (sales, margin, A&P), track performance versus plan, and implement corrective actions when needed. Drive rigorous financial discipline in marketing decision-making, leveraging data and scenario planning to prioritize high-impact initiatives. Monitor key financial and performance indicators (net sales, gross margin, ATL/BTL efficiency, customer acquisition cost, LTV, etc.) and provide regular reporting and insights to senior management. 6) Team Leadership & Stakeholder Management Lead, manage, and mentor the brand marketing team (Product, Digital, E-commerce, and VMD), providing clear vision, priorities, and guidance. Develop team capabilities through coaching, feedback, and talent development, fostering a high-performance, consumer-centric, and collaborative culture. Act as a key counterpart to Global/Regional marketing leadership, ensuring strong alignment on strategy, launches, and brand positioning while effectively localizing for Japan. Collaborate closely with cross-functional teams (Sales, Trade Marketing, Finance, Supply Chain, Medical, etc.) to deliver integrated, “one team” execution. Coordinate and steer the Shiseido Sales team to ensure field excellence, best-in-class in-store execution, and consistent brand visibility and advocacy at point of sale. Influence and manage key internal and external stakeholders, building strong relationships and securing buy-in for strategic initiatives and resource allocation Profile must-have experience : Minimum 5 years of experience in Product/Brand Marketing and/or Brand Management within a global organization, ideally in consumer/beauty or FMCG. Proven experience in data analysis to support data-driven decision-making, KPI definition, and performance tracking. Hands-on experience in A&P budget management, including KPI setting, monitoring, and achievement/optimization. Strong digital marketing leadership experience, including e-commerce business ownership/leadership (traffic, conversion, CRM, performance marketing, etc.). Primary experience in mass marketing to drive scale, reach, and consumer engagement across multiple channels (on/offline). CRM expertise, including segmentation/targeting, CLTV (Customer Lifetime Value) design, and personalized communication/activation. Fluency in English, both written and spoken; able to communicate effectively with global and regional stakeholders. Must-have mindset/behaviors Highly objective- and KPI-driven, with a strong track record of setting ambitious goals and delivering against them. Combines strategic, long-term thinking with deep ownership of executional excellence and attention to detail. Acts as a strong, proactive change agent, confidently challenging conventions and bring innovative and creative thinking to the organization. Demonstrates strong critical thinking and sound judgment, consistently displaying a high level of professional maturity. Embraces challenges and navigates complexity with resilience, adaptability, and a positive, solution-oriented mindset. Collaborative leader who effectively bridges local and global stakeholders, fostering alignment, trust,