Sales Manager & Strategic Account Lead

Job Description The Sales Manager & Strategic Account Lead is a pivotal leadership role combining people leadership, commercial execution, strategic account management, and customer engagement. This role is responsible for building and developing a high-performing field team and for strengthening engagement across general practice, hospitals, pharmacies, and other relevant healthcare stakeholders and partners. In parallel, the role serves as a strategic lead for Primary Care business and partnerships, with responsibility for improving patient care pathways through high-level stakeholder engagement, developing innovative partnerships, and driving customer segmentation and targeting excellence to optimize commercial execution and customer engagement. The successful candidate will combine strong commercial capabilities with an entrepreneurial mindset, a passion for developing people, and the ability to translate strategy and customer insights into impactful execution. Key Responsibilities: Sales Team Leadership Build, lead, coach, and inspire a high-performing field team to achieve commercial objectives across hospital, general practice, pharmacy channels, and strategic partnerships. Set clear priorities, performance expectations, and development goals to support individual and team success. Foster a culture of accountability, collaboration, continuous learning, innovation, and compliance. Strategy Development and Cross-Functional Collaboration Partner closely with the Business Unit Lead, Marketing, and other cross-functional colleagues to shape commercial strategies and co-create solutions. Ensure that field execution and account management support overarching business and brand objectives. Act as a strategic bridge between field execution, Marketing, Market Access, Medical Affairs, Business Intelligence, Analytics, and other relevant functions. Customer Segmentation & Targeting Excellence Lead the development, implementation, and continuous optimization of customer segmentation and targeting models. Ensure segmentation insights drive customer engagement strategies, account prioritization, resource allocation, omnichannel execution, and field force effectiveness. Translate customer, market, and behavioral data into actionable engagement frameworks. Strategic Primary Care Engagement Strengthen engagement within Primary Care by building strategic relationships with key healthcare stakeholders and decision-makers. Identify opportunities to optimize and improve patient care pathways. Represent the organization in relevant healthcare forums and stakeholder engagements. Partnership & Business Development Provide strategic direction and leadership in developing innovative commercial partnerships and new ways of engaging healthcare and non-traditional stakeholders. Identify and assess new opportunities and collaboration models that can improve customer engagement, patient pathways, and access to appropriate healthcare interventions. Support the development of scalable business cases and commercial models, including implementation coaching. Primary Tasks: Sales & People Management Build and develop a strong field organization. Coach and develop team members to enable both individual and team success. Analyze territory data, customer engagement metrics, and market dynamics to optimize resource allocation, targeting, and commercial performance. Continuously refine customer segmentation and targeting models to optimize call planning, account prioritization, and customer engagement. Strategic Commercial Alignment Collaborate with Marketing and cross-functional partners to provide field-based insights that shape go-to-market strategies. Drive adoption of segmentation-driven and omnichannel engagement approaches across the field organization. Ensure field execution remains closely aligned with business priorities. Strategic Account Management Identify, map, prioritize, and engage critical stakeholders influencing Primary Care and patient pathways. Build strategic relationships with relevant healthcare decision-makers at local and regional levels. Identify friction points and opportunities within patient pathways and collaborate on solutions to improve patient outcomes. Business Development & Partnerships Further develop strategic approaches to partnerships across traditional and non-traditional healthcare stakeholders. Prioritize partnership opportunities based on market insights, customer needs, and business potential. Support implementation of partnership models and commercial initiatives. Qualifications & Competencies: Education Master’s or Bachelor’s degree in Business Administration, Life Sciences, Public Health, or a related field. Experience Strong experience from the pharmaceutical, healthcare, or another relevant commercial environment. Demonstrated ability to translate strategy into impactful execution. Previous people leadership or Sales Manager experience is preferred but not required. Experience in Key Account Management, strategic account management, commercial excellence, sales force effectiveness, customer engagement, or similar commercially focused roles is an advantage. Experience using customer segmentation, targeting, customer insights, and analytics to improve commercial execution is preferred. Leadership & People Development A people-oriented l