Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. Summary: Bristol Myers Squibb is building a leading Neuroscience franchise focused on addressing areas of significant unmet need across serious neuropsychiatric and neurodegenerative diseases. The Director, HCP Marketing, Medical Education, & KOL Strategy, Alzheimer's Disease Psychosis (ADP) will be responsible for developing and executing the U.S. KOL engagement strategy, medical education programming, peer-to-peer promotional activities, and congress commercial strategy for the anticipated launch of ADP, a potential first-in-class, first-approved treatment for AD psychosis and BMS's inaugural commercial entry into Alzheimer's disease. This role is responsible for how BMS's pre- and post-launch disease and product education reaches external stakeholders: through the right thought leaders, at the right scientific forums, and via professionally executed promotional and educational programs that drive meaningful shifts in HCP understanding and behavior. The Director will build and manage the relationships, programs, and systems that allow BMS to show up credibly, compliantly, and consistently at the intersection of commercial education and medical influence across a complex, multi-specialty ADP HCP landscape. In partnership with Medical and the Regional Marketing Team, this role will be critical in identifying and activating KOLs, owning the annual congress strategy and execution, developing and managing peer-to-peer and speaker bureau programs, and building the operational infrastructure for KOL engagement across psychiatry, neurology, geriatrics, geriatric psychiatry, primary care, and LTC settings. The Director must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables, and bring a bias for action, strong execution discipline, and a compliance-first mindset to all programs. The ability to establish strong partnerships with Medical Affairs (particularly MSLs and Home Office Medical), Commercial colleagues, Congress Management team, and external agencies is essential. This role will support the investigational indication (Alzheimer's Disease Psychosis – ADP), which is currently under development and has not yet been approved by the FDA. Responsibilities: KOL Engagement Strategy & Execution Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across the multi-specialty HCP landscape (psychiatrists, neurologists, geriatricians, geriatric psychiatrists, PCPs, NPs/PAs, and LTC medical directors) Build and manage trusted, long-term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner in a new disease area for the company Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, clearly delineated, compliant, and mutually reinforcing — maximizing the collective impact of BMS's external scientific engagement Plan and execute commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events — ensuring timely insight capture and actionable readouts that inform brand strategy and planning Develop and maintain a KOL governance model, including goal-setting, tracking, and performance evaluation for KOL engagement activities Congress Planning & Execution Own the end-to-end U.S. commercial congress strategy and execution for ADP, across pre-launch and post-launch timeframes and across priority medical congresses in neurology, psychiatry, geriatrics, LTC, and related fields (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD) Define and execute BMS's commercial presence, messaging objectives, booth strategy, and HCP engagement activations at priority congresses, aligned to brand market shaping goals and the evolving ADP scientific platform Partner with Medical Affairs colleagues on symposia, CME programming, and scientific presentations to ensure commercial and medical objectives are integrated and mutually reinforcing at key congresses Manage all congress-related commercial logistics, vendor relationships, and activities on time, on budget, and in full compliance with BMS policies and applicable regulatory requirements Capture and synthesize insights from congress interactions and feed them back systematically into brand strategy and planning cycles Medical Education & Professional Promotion Develop and manage the professional promotional medical education strategy for ADP, including peer-to-peer programs, speaker bureau development and management, and HCP-facing educational content Oversee the development, review, and deployment of promotional and educational materials for KOL engagement, speaker programs, and congress activations — ensuring scientific accuracy, message consistency, and full compliance with promotional review requirements Ensure that medical education programming is directly tied to the brand's strategic imperatives Identify opportunities to leverage medical education platforms (e.g., symposia, speaker programs, digital CME) as vehicles for HCP behavioral change aligned to the brand's pre-launch objectives Manage agency and vendor relationships for medical education execution, including budget oversight, scope management, and performance accountability Cross-Functional Collaboration & Operational Excellence Collaborate effectively with Medical Affairs, Advocacy, Marketing, Commercial Operations, and Legal/Regulatory/Compliance to ensure KOL and Med Ed programs are fully aligned and executed with excellence Contribute to brand planning processes by providing insights from KOL interactions, congress activity, and medical education programming Establish a working cadence with cross-functional partners to drive execution, manage program dependencies, and integrate field insights into brand strategy and optimization Own program budgets and forecasting for KOL engagement, congress, and medical education workstreams — ensuring on-time delivery, financial accountability, and execution in full compliance with company policies and applicable regulatory requirements Build a positive, collaborative, and high-performance team environment consistent with BMS Values Qualifications: BA/BS require