MM/AMD, Diabetes

Job Description 1. 品牌战略与IBP管理 制定并推动糖尿病产品年度品牌战略及IBP计划。 基于市场环境、竞争格局及客户需求，识别品牌增长机会并制定行动方案。 推动品牌定位、核心信息及品牌故事的持续优化。 监测品牌绩效指标，确保实现销售、市场份额和患者获益目标。 2. VBP后管理 推动VBP后业务模式转型及解限控策略落地。 与准入、医学、销售团队协作。 制定不同等级医院及基层市场差异化增长策略。 3. 客户洞察与市场增长驱动 深入分析客户行为和市场趋势，挖掘增长机会。 推动客户分层管理和客户观念升级项目。 支持KOL管理及学术推广策略制定。 利用数据洞察优化资源配置和推广效率。 4. 市场活动与内容管理 主导品牌推广活动及关键学术项目规划与执行。 开发和更新品牌宣传材料及数字化内容。 确保品牌信息传递的一致性与合规性。 推动创新数字营销项目提升客户互动效果。 5. 跨职能协作 与销售、医学、市场准入、政府事务、供应链及分析团队紧密合作。 协调跨部门项目资源，确保战略高质量执行。 支持销售团队能力建设和品牌培训。 6. 业务分析与绩效管理 跟踪市场表现及竞争动态。 定期进行业务回顾，提出优化建议并推动执行。 Additional location(s) Compensation Information: Required Skills: Marketing Budget Management, Marketing Strategy Implementation, Market Research, People Leadership, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Not Applicable Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 01/31/2027 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.