Senior Director - LillyDirect Marketing Strategy & Growth Acceleration

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notifications that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying. Path/Level: P5 The job profiles on this job requisition are: Marketing-Marketing Strategy-P5 Role Summary This role drives forward-looking marketing strategy and growth innovation across both LillyDirect Consumer and HCP marketing. The Senior Director identifies where the business should place its next bets — new platforms, audiences, communities, partnerships, and testing approaches — and owns the content strategy that translates those bets into clear strategic briefs teams can execute against. This role sets marketing goals, KPIs, and overall budget allocation for the growth portfolio, and is a key strategic advisor to senior leadership on growth priorities and investment tradeoffs across the LillyDirect portfolio. The role is accountable for the measurable business impact of the growth bets it champions and reports to the AVP of Marketing and Partnerships for LillyDirect US. Key Responsibilities LD Enterprise Marketing Strategy: Shape and recommend LillyDirect's forward-looking marketing growth strategy across Consumer and HCP audiences; leveraging consumer segmentation, setting marketing goals, KPIs, and overall budget allocation across the portfolio. Senior Leadership Influence: Serve as a primary input to senior leadership (AVP and above), influencing strategic prioritization, growth investment tradeoffs, and long-term direction for the marketing portfolio. Content Strategy & Briefing: Own content strategy and briefing across Consumer and HCP, in partnership with cross-functional teams. Growth Initiatives & Investment Recommendations: Identify, evaluate, and execute strategic growth opportunities beyond established approaches — emerging platforms, community engagement, marketing innovation, and strategic partnerships — spanning both Consumer and HCP. Pioneer new unlocks rather than only evaluating opportunities as they arise. Design and execute testing strategies to inform decision-making and make investment and resourcing recommendations for growth bets that drive enterprise goals and deliver high impact on business results. Innovation Pipeline Ownership: Run a disciplined, hypothesis-driven marketing innovation pipeline — testing emerging channels, formats, partnerships, and engagement models, scaling what works and retiring what doesn't. Capture and socialize learnings so successful pilots graduate into scalable initiatives with measurable business outcomes. Track shifts in culture and media (creator economy, social-first discovery, AI-driven search) to inform growth bets; build and scale marketing programs, platform, and cultural partnerships that extend reach and speed. Own innovation budget. Competitive Intelligence: Lead continuous competitive market assessment across both audiences, translating findings into strategic recommendations for leadership. Business Development & Investment Alignment: Serve as Marketing's counterpart on deals with co-marketing components, partnering with the Business Development Lead on scope, investment recommendations, and execution alignment. Team Leadership and Management: Capability to recruit, develop, inspire, motivate, and retain diverse marketing talent. Foster a learning environment and build marketing proficiency through individual competency-based development plans, career maps, and mentorship. Team Culture — play an active role in establishing and fostering an inclusive, diverse, and high-performing team culture as part of the brand leadership team, consistent with Team Lilly values. Basic Qualifications Bachelor's Degree Minimum 5 years of marketing experience Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1." Preferences Minimum 5 years of marketing experience, ideally spanning consumer and HCP Minimum 10 years of professional experience Consumer industry marketing experience required Track record of identifying and launching new channels, partnerships, or innovative marketing approaches Strong partnership skills — this role depends heavily on close collaboration with cross functional teams and activation counterparts Experience in a regulated industry (pharma/healthcare) preferred People management experience preferred Comfortable operating with ambiguity in a fast-moving, opportunity-driven mandate MBA with 7 or more years of marketing experience Strong analytical skill set is required and strong partner collaboration experience Commercial capability experience strongly preferred U.S. launch experience, particularly in launch operations or marketing strategy roles Strong partner collaboration experience across commercial and operations functions Ability to prioritize multiple, complex, and time-sensitive work streams Experience leading governance frameworks or marketing operations for large brand teams Market research and/or measurement experience Previous supervisory/leadership experience, including recruiting, developing, and retaining talent Proven ability to work cross-functionally to deliver results Strong communication skills and ability to influence Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic in