Associate Marketing Manager Access Portfolio

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Associate Manager, Global Marketing - Access Role Overview The Associate Manager, Global Marketing - Access is the primary global marketing lead for sustaining initiatives across Baxter's Access portfolio. The role owns the commercial workstream for product changes and lifecycle priorities, translating technical changes into clear customer-impact assessments, aligned regional execution plans, and effective customer communications. Based in Malta, this position also serves as a key Western Europe (WEU) marketing resource, bringing regional market and customer perspectives into global portfolio decisions and identifying organic growth and geographic expansion opportunities. Key Responsibilities Sustaining Portfolio Leadership · Lead the global marketing workstream for sustaining projects, including change controls, product and component changes, regulatory transitions, supply continuity actions, cost-improvement initiatives, and other lifecycle priorities. · Own commercial change assessments by evaluating customer, workflow, market, and regional implications; define the level and type of customer, medical, and regional input required. · Develop integrated commercial execution plans, including stakeholder alignment, customer communication strategy, regional readiness, feedback plans, timing, risks, and escalation needs. · Lead development and approval of customer-facing materials such as letters, transition communications, FAQs, field guidance, and supporting sales or regional tools. · Coordinate with Regional Marketing, Sales, Medical Affairs, Regulatory Affairs, Quality, Supply Chain, Manufacturing, R&D, and other partners to drive timely, consistent execution. · Serve as the global marketing lead for portfolio-wide standardization, SKU optimization, rationalization, and harmonization initiatives; balance operational benefits with customer and market impact. · Provide clear recommendations to portfolio leadership, identify decisions required, and proactively escalate commercial risks, customer concerns, or execution gaps. · Create repeatable tools and ways of working for change assessment, regional activation, customer feedback, and sustaining project governance. · Mentor and provide day-to-day guidance to junior team members supporting sustaining initiatives, including review of analyses, communication materials, and execution plans. Product and Portfolio Innovation · In addition to Global responsibilities, serve as a key Western Europe marketing resource for the global Access portfolio, bringing regional customer, clinical, competitive, tender, and channel considerations into portfolio strategy and development decisions. · Identify and assess organic new product development opportunities, line extensions, product enhancements, and unmet needs. · Lead early opportunity assessments, including market landscaping, customer need validation, competitive review, preliminary market sizing, value proposition development, and commercial attractiveness. · Identify and advance geographic expansion opportunities by partnering with regional teams to assess market requirements, portfolio fit, customer demand, and commercialization needs. · Plan and lead Voice of Customer activities, concept testing, site observations, advisory sessions, and other market research to validate needs and proposed solutions. · Participate as the marketing representative on selected cross-functional product development teams and translate market insight into clear commercial requirements and recommendations. · Develop concise growth recommendations and business cases for portfolio, innovation, and leadership reviews. · Partner with regional and downstream marketing teams to enable successful global and regional launches, including GEOX launches Market and Customer Insights · Maintain current understanding of vascular access and infusion therapy practices, customer workflows, competitive activity, and market dynamics, with particular focus on regional differences. · Build effective relationships with regional marketing and commercial partners and synthesize local insights into global implications and actions. · Conduct customer visits and site observations to validate proposed product updates or enhancements · Translate diverse customer and regional input into fact-based recommendations while distinguishing broad portfolio needs from market-specific requirements. · Conduct market research to identify emerging trends, competitive threats, and growth opportunities What You'll Bring Required Qualifications · Bachelor's degree in Life Sciences, Business, Marketing, Engineering, Nursing, Healthcare Administration, or a related field. · 3-5 years of experience in product marketing, product management, upstream marketing, market research, commercial strategy, or a related role. · Experience leading cross-functional projects in a matrixed organization and driving work from assessment through execution. · Strong written and verbal communication skills, including the ability to translate complex product changes into clear commercial implications and customer communications. · Strong analytical, problem-solving, prioritization, and project leadership skills. · Ability to travel within Europe and globally for customer engagement, market research, and team collaboration. Preferred Qualifications · Medical device, healthcare, infusion therapy, or life sciences experience. · Experience with sustaining product management, change controls, lifecycle management, or product transitions. · Experience conducting Voice of Customer research and supporting new product development or geographic expansion. · Knowledge of Western European healthcare markets and experience working across multiple European geographies. · Additional European language capabilities. Success Profile · Ownership mindset: independently drives ambiguous, cross-functional work and closes execution gaps. · Commercial judgment: balances customer impact, business value, risk, operational feasibility, and regional needs. · Influence without authority: creates alignment across global, regional, technical, medical, and commercial stakeholders. · Customer orientation: converts customer and market insight into practical portfolio decisions. · Develops others: provides clear direction, constructive review, and context that builds team capability. We understand compensation is an impo