Digital Business Analysis Lead Omnichannel

Job Description: Digital Omnichannel Local Digital Representative Department: Digital & Omnichannel | Location: Japan | Reports to: Digital Head, Sanofi Japan --- Summary of the role Reporting directly to the Digital Head, the Digital Omnichannel Local Digital Representative is a technology-driven digital leader who serves as the strategic architect and execution leader for Sanofi Japan's Omnichannel ecosystem. S(he) is accountable for defining the multi-year Omnichannel vision aligned with global digital strategy, assessing capability gaps across GBUs/Franchises, and driving adoption to world-class levels — eliminating unjustified disparities between business units. Omnichannel leadership is at the core of this role — driving the end-to-end orchestration of digital touchpoints across email, web, mobile, social, and consent management to deliver seamless customer engagement in the Japan market. What sets this role apart is not the ability to implement — that responsibility belongs to the Global Product team — but something arguably more valuable: the depth of hands-on development and implementation experience to understand exactly how things are built, why they work, and what it takes to make them work better in the Japanese market. This individual possesses the skills to implement, but deliberately chooses to focus their energy on maximizing the business value of solutions in the market. They engage with Global Product teams not as a passive recipient of technology, but as a credible, technically grounded partner who can challenge, negotiate, and co-create with authority. You'll partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs. This is a strategic role combining deep technical acumen with business leadership, shaping the future of customer engagement at Sanofi Japan. As AI continues to compress the distance between product lines and end users, the defining value of this role lies in the ability to lead business transformation through technology understanding — not just alongside it. --- Key Responsibilities For the Digital Omnichannel products under her/his scope: Strategic Planning & Vision • Define Sanofi Japan's Omnichannel strategy and multi-year roadmap aligned with global digital direction • Establish success metrics and target state vision for each GBU/Franchise, and continuously update strategic goals based on market evolution and global product releases • Conduct capability gap analysis across business units and develop closure plans to elevate adoption levels — eliminating unjustified disparities between GBUs/Franchises Global Community Leadership & Innovation • Active participation and leadership in the Global Omnichannel Community • Bring global best practices to the Japan market and share Japan's learnings and practices back to the global community • Influence Global Product teams' roadmap and strategy with market insights and requirements • Navigate the dynamic shift from traditional Omnichannel to AI-powered next-generation customer engagement • Co-create the future of customer relationships with BUs and GTMC in an evolving landscape where AI is fundamentally reshaping solutions • Balance respect for proven approaches with bold exploration of emerging possibilities Cross-Functional Partnership • Partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs • Collaborate with GBU/Franchise Marketing teams to translate business needs into digital requirements • Act as the primary liaison between local business stakeholders and Global Digital Omnichannel Product teams; serve as key POC for business customers at country level, acting as primary gatekeeper for new requirements Product Portfolio Ownership • Be end-to-end accountable for digital products under his/her scope within Omnichannel in Japan • Drive implementation, localization, and adoption of global digital products across all GBUs/Franchises; contribute actively to Product delivery teams providing market-specific business acumen and support Product Managers (and Product Owners) through implementation/activation locally • Ensure that Digital Products/computerized systems meet all controls to address applicable data privacy, audit, and cybersecurity requirements at local level • Manage content digital marketing platforms (DAM; Promomats) and provide insights to business and GTMC teams regarding new content foundation • Contribute to boosting consent management (Akamai) and optimise use of CPC for customer consent and profile management • Ensure websites optimization program and global positioning guidance compliance • Collaborate with Global Omnichannel Product teams to release global-to-local strategies, roadmaps, and deployment plans; monitor the evolution of digital technologies — including AI-driven search, generative tools, and emerging martech — and proactively assess their relevance and applicability to the Japan market Technical Leadership & Advocacy • Develop business value proposals using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes — translating local business requirements into precise technical specifications that Global teams can act on, and vice versa • Work with Digital and Business stakeholders to elicit requirements and capture business needs (digital demand management); understand the customer journey, and define user requirements feeding into global product features backlog (innovation loopback) • Engage with Digital and Business stakeholders and influence project decisions; assess the risks of various solutions and prioritize competing business demands — leveraging hands-on development and implementation experience to accurately understand concrete steps and processes, enabling constructive and efficient collaboration with Global teams • Be the expert of local business acumen, processes, technical requirements, and local tech stack; identify gaps between global product capabilities and local market requirements and propose technically sound, feasible solutions • Design and oversee measurement frameworks — defining what to measure, why , and how — across web, social, and marketing automation channels; lead troubleshooting at the root-cause level, designing resolution approaches rather than applying surface-level fixes • Support and advise the business on how to maximise value and utilisation of global digital products to support their business strategies • Negotiate feature requests, customizations, and implementation timelines with Global Product stakeholders in English, backed by technical rationale • Engage with Digital Omnichannel community members acting as local representative of this stream • Provide strategic partnering for Digital Marketing channels and technologies including email management tools (SFMC), websites (Magnolia), mobile apps, chatbots, etc. Capability Building • Coach business customers to make use of technology and data, driving adoption of global digital pro