Senior Product Manager Vaccines

Reference number: R2870159 Position Title: Senior Product Manager Vaccines Department: Pediatric and Travel Franchise Location: Toronto, Canada (Hybrid) About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. About the Job Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. The Vaccines Franchise is a key growth driver for Sanofi Canada, spanning multiple disease areas and upcoming launches. Reporting to the Franchise Head - Travel and Pediatric Vaccines, the Senior Product Manager is responsible for defining and delivering commercial strategy across the vaccine portfolio. This individual balances long-term portfolio planning with strong execution, leading cross-functional teams to drive launch excellence, lifecycle management, and business growth while contributing to improved public health outcomes in Canada. Main Responsibilities: 1. Brand Strategy & Portfolio Planning Develop annual and long-range brand plans based on market insights, customer needs, and competitive intelligence. Apply a business mindset to prioritize investments and maximize franchise value. Adapt global strategies for the Canadian market. Lead cross-functional brand planning across Medical, Regulatory, Public Affairs, Market Access, Sales, and Communications. Align with global and agency partners while developing Canada-specific strategies. Build strategic scenarios, forecasts, and long-range business plans. 2. Cross-Functional Leadership Lead brand teams through influence, collaboration, and clear strategic direction. Drive alignment across Medical, Regulatory, Market Access, Public Affairs, Sales, Communications, Legal, and Finance. Foster an entrepreneurial mindset and identify opportunities for growth. Serve as the primary Canadian contact for global franchise teams. 3. Market Insights & Competitive Intelligence Monitor market trends, competitors, treatment dynamics, and customer behavior. Leverage market research, field insights, advisory boards, and analytics to identify opportunities and optimize performance. Anticipate competitive threats and develop proactive response plans. Track KPIs and translate insights into actionable recommendations. 4. Launch Planning & Lifecycle Management Lead launch planning for new vaccines and indications, including go-to-market strategy, disease awareness, and stakeholder engagement. Drive lifecycle strategies across pre-launch, launch, growth, and maturity stages. Partner with Market Access and Public Affairs to address barriers to uptake in public and private markets. Support market-shaping initiatives and public health advocacy activities. 5. Marketing Execution & Omnichannel Strategy Develop integrated marketing plans that optimize business performance and ROI. Design omnichannel customer journeys across HCPs, pharmacists, public health professionals, and consumers. Provide strategic direction for digital channels and partner with digital teams on execution. Manage agency and vendor relationships, budgets, timelines, and deliverables. Ensure all activities comply with internal and industry standards. 6. Field Team Partnership & Enablement Build strong alignment with customer facing teams throughout planning and execution. Execute stakeholder engagement plans in partnership with cross-functional teams. Develop impactful tools, training materials, and resources. Lead sales training and contribute to national and cycle meetings. Maintain field engagement to gather insights and optimize execution. 7. Budget & Resource Management Deliver revenue objectives and invest annual OPEX/A&P budgets effectively. Optimize resource allocation to maximize ROI. Oversee forecasting, monthly budget tracking, accruals, and financial planning. 8. Compliance Ensure all promotional activities and materials comply with applicable regulations, corporate policies, PAAB, ASC, and IMC requirements. Maintain current knowledge of the Canadian regulatory environment. About You Experience: Minimum three to five (3-5) years field, strategic, or marketing experience (marketing preferred) Demonstrated success in lifecycle management, omnichannel marketing, and cross-functional leadership. Experience in both public and private market environments within Canada. Track record of managing agencies, vendors, and promotional budgets. Preferred experience: Previous sales experience in pharmaceuticals or vaccines is highly valued. Education: Bachelor's degree in Life Sciences, Business, Marketing, or related field. MBA or graduate degree is an asset. Skills & Competencies : Strategic & Commercial Acumen Strong strategic planning, analytical, and forecasting capabilities. Financial acumen and budget management experience. Ability to translate data and market trends into business decisions. Leadership & Influence Proven ability to lead and influence cross-functional teams. Entrepreneurial, proactive, and comfortable operating through ambiguity. Strong executive presence and stakeholder management skills. Marketing Excellence Expertise in segmentation, positioning, promotional planning, and omnichannel strategy. Strong understanding of PAAB, ASC, and IMC requirements. Field team & Stakeholder Partnership Experience enabling field teams through tools, training, and strategic alignment. Strong relationship-building skills with internal and external stakeholders. Communication Excellent verbal, written, presentation, and interpersonal skills. Ability to communicate complex concepts clearly across diverse audiences. Ability to lead and maximize brand teams abilities without authority Other Coachable Strong project management and organizational skills. </li