Insights Senior Manager, US Oncology

About Gaithersburg Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employees benefit from being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration. The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams. The Insights Senior Manager , US Oncology generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics , and overall brand strategy . Keys to success in this position are superlative communication, consultative and influencing skills , and a strong knowledge of primary market research techniques and secondary data analysis. This role reports to the S enior Director, Integrated Insights and sits within US OBEX (Oncology Business Excellence) , an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics. Responsibilities: Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy , collaborating closely with forecasting and analytics colleagues Continuously assess priorities on market research / insight plans and execute market research projects with minimal supervision by leading external agency work ; develop and maintain market research project budget Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to brand leadership Establish and manage ongoing competitive and market intelligence monitoring, competitor news; deliver analyses that highlight market gaps, opportunities and threats. Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options Compile, analyze, and visualize findings from secondary datasets like claims, EMR data etc and/or sales data (including identification and appropriate use of data sources) , in partnership with Analytics colleagues Lead insights m etric s / KPI tracking for the brand ( e.g., ATU, quant data etc ) , acting as the voice of HCPs and consumers for the brand Create the integrated insights picture for the brand, weaving together primary market research, CI, secondary analysis, and analytics from US Insights & Analytics colleagues Leadership Capabilities: Passion for Customers: Understands one's customers and uses that insight to provide value; Highly consultative with ability to build credibility and relationships with key stakeholders. Thinks Strategically: Strategic and critical thinking skills to quickly identify and act on opportunities, combining forethought with action. Exhibits analytical rigor to translate data and insights into actionable strategy & tactical choices Acts Decisively : Makes and acts on decisions quickly and effectively; Comfort with ambiguity and the courage to take smart risks to solve problems . Works Collaboratively: <span