Senior Marketing Manager, Oncology DTC

Why AstraZeneca : AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. What You’ll Do : T he S enior Marketing Manager of Consumer will be responsible for executi ng the US consumer marketing efforts for Truqap . This is an in-person position based in Gaithersburg, MD , report ing to the Head of Truqap . Support the creation of consumer campaign strategies that build brand awareness and engagement Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media plan ning , execution , and performance Contribute to a team culture built on the foundation of trust, open communication , accountability, and fun Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials Collaborate with in the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives Effectively manage marketing budget for areas of responsibility Assist in the identification, evaluation, and adoption of new partnerships and technologies Who You Are : A m otivated, high - energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results A passionate advocate who understands the responsibility and privilege to ensure the consumer perspective and voice is represented and considered in all we do A c ollaborator and relationship builder with a p roven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment A self-starter and out of the box thinker who brings new ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing best-in-class care and support for consumers What Experience Do You Have: Bachelor ’s Degree required . 5+ years of total commercial healthcare experience, at least 2 years of consumer healthcare marketing , oncology product marketing experience preferred Product launch experience preferred Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets Ability to effectively manage multiple competing priorities to meet deadlines Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues Ability to assess risks and benefits to make timely , sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives The annual base pay for this position ranges from $151,200- $226 840. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition