Director, Marketing Canada / Directeur, Marketing Canada

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. General Description: The Director, Marketing Tevimbra, Canada is responsible for the development, implementation, management, and execution of a best-in-class marketing strategy to support the Canadian launch and lifecycle development of Tevimbra. This role is instrumental in developing both disease strategies and brand strategies to support the asset. This role demands a dynamic leader who can drive innovation in Canada while working collaboratively with counterparts in the US and Global teams. This position reports to the Senior Director, Marketing and Operations, Canada Essential Functions of the job: Professional Promotion & Omnichannel Strategy Develop and lead global professional promotional strategy for Tevimbra, in alignment with brand positioning and cross-functional objectives. Implement the promotional strategy including execution of core tactics and customer-facing promotion of Tevimbra where appropriate Collaborate with cross-functional team to ensure consistent, compliant, and impactful representation of Tevimbra at key conferences Competitive Readiness Lead local cross-functional competitive readiness to identify, evaluate, and prepare for key competitive events and market dynamics. Partner with Medical Affairs, Regulatory, Access, and other team members to develop competitive messaging and materials. Market Research Collaborate with Global Market Analytics and manage Canadian market research efforts to inform commercial strategy, positioning, messaging, and decision-making across key indications. Cross-Functional Collaboration Lead cross-functional Canadian brand team in development of Long Range Plan, and Annual Operating Plan (LRP, AOP) and execution of plans Collaborate closely with key stakeholders across multiple functions (eg. Sales, corporate affairs, supply chain, legal & compliance, regulatory) and Brand Leads to translate and execute brand strategy and business objectives. Oversee the management of agencies, vendors and consultants across the brands to achieve great impact and financial efficiencies. Support the supply planning and distribution planning of Tevimbra Customer Engagement Engage with Canadian KOLs and other external stakeholders to refine and enhance brand strategies. Partner with Medical Affairs to drive Canadian KOL engagement plans, engage relevant Tevimbra experts, and KOLs in establishing plans. Manage Tevimbra patient support program in collaboration with cross-functional team Other Resourcefulness and ability to take a hands-on approach to executing the annual operation plan with limited resources Given demands of Tevimbra, other commercial responsibilities may be assigned based on business need and capacity (eg. Supply, Trade Relations) Provide input to shape company policy and act as a role model to ensure compliance with legal and regulatory requirements Ensures compliance with Canadian pharmacovigilance regulations, including the reporting of adverse drug reactions and product quality complaints Required Education: Bachelor’s Degree required; MBA, Masters Degree is preferred Qualifications: BA/BS Degree with 10+ years experience working in dynamic and fast-paced environments Possess the ability to manage project teams 3-5+ years Hematology/Oncology Commercial Experience Strong written and oral communication skills who can influence at all levels of the Organization Experience developing and executing successful launch commercial strategies Proven cross-functional leadership and collaboration skills Strong understanding of the hematology market landscape, including key competitors, customer segments, and market dynamics Demonstrated success working in new product launches, campaign development and insight generation Strong skills communicating and influencing with a compelling data-driven narrative Capability of analyzing big data and extracting critical insights Ability to translate clinical concepts with marketing message to execute learning programs Strong organizational and project management skills; ability to manage multiple projects simultaneously Strong understanding of the Canadian regulatory environment Able to navigate applicable standard operating procedures Additional Competencies Proven leadership skills/high level of accountability Innovative mindset in delivering best-in-industry training Entrepreneurial mindset with flexibility and agility in a fast-paced startup environment English and French verbal/written demonstrated competency Sales Management an asset Experience working in a co-promotion/co-commercialization an asset This role is open to candidates located in the Greater Toronto Area (GTA) or Montréal. GTA-based candidates will operate under a hybrid work model with regular office attendance. Montréal-based candidates may work remotely, with the expectation to travel to the Toronto office as required. Travel: 35% including periodic travel to the Toronto office for Montréal-based employees. Supervisory Responsibilities: This position does not have direct reports, but will require strong leadership of agency partners and cross-functional teams. Computer Skills: Skilled in Microsoft Word, Excel, PowerPoint, Outlook, and Adobe Acrobat Various CRM platforms (Explorer, Navigator, GURU, Veeva) Salary Range: CA$ 164,500 to 205,600 Description générale Le directeur, Marketing pour Tevimbra, Canada, est responsable de l’élaboration, de la mise en œuvre, de la gestion et de l’exécution d’une stratégie marketing de haut calibre, en appui au lancement et à l’évolution du cycle de vie de Tevimbra. Ce poste est indispensable à la création de stratégies, liées tant à la maladie qu’à la marque, en soutien au produit. Nous cherchons un meneur dynamique qui saura stimuler l’innovation au Canada tout en collaborant avec ses pairs des équipes internationales et des États-Unis. Le titulaire de ce poste relèvera du directeur principal, Marketing et Opérations, Canada. Fonctions essentielles du poste Promotion professionnelle et stratégie omnicanale Mettre au point et diriger la stratégie promotionnelle professionnelle pour Tevimbra, dans le respect du positionnement de la marque et de nos objectifs interfonctionnels. Appliquer la stratégie promotionnelle, notamment par l’exécution des tactiques principales et la promotion de Tevimbra auprès de la clientèle, lorsqu’il y a lieu. Collaborer avec des équipes interfonctionnelles pour assurer une représentation cohérente, conforme et efficace de Tevimbra lors des grandes conférences du domaine. Préparation concurrentielle Diriger le travail de préparation interfonctionnel local face à la concurrence afin de cibler et d’évaluer les événements concurren