Associate Director, US Consumer Analytics

Job Title : Associate Director, US Consumer Analytics Location : Morristown, NJ About the job The Associate Director, US Consumer Advanced Analytics, will be responsible for applying data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America. As a member of the Insights and Analytics team, this individual will serve as a strategic analytics partner to assigned brands and indications, while also helping build scalable consumer analytics capabilities that can be leveraged across the portfolio. This role will partner closely with Brand, Media, Omnichannel, Digital, agency partners, and offshore analytics hub resources to translate business questions into actionable insights, audience strategies, measurement plans, and optimization recommendations. The Associate Director will bring strong analytical judgment, hands-on problem solving, and clear business communication to support more timely, consistent, and impactful consumer marketing decisions. This role will sit within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar. This position will report to the Director, US Consumer Advanced Analytics and will be based in Cambridge, MA or Morristown, NJ. Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities Brand Analytics Partnership Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations. Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on-going advancements to support AI mediated engagement throughout the customer journey lifecycle. Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for Direct to Consumer/Patient campaigns. Develop performance insights that connect consumer engagement, media activity, audience behavior, patient journey progression, and business outcomes. Lead or support recurring performance readouts, translating analytical outputs into clear business implications and recommended actions. Consumer Analytics Capability Development Contribute to the development of the US Consumer Media Analytics Strategy Support the development and scaling of consumer analytics capabilities, such as audience segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, and test-and-learn frameworks. Define and execute business requirements, analytical inputs, and success criteria for priority use cases in partnership with Omnichannel, Digital, Data Management, Data Engineering, and Data Science teams. Design, execute, and interpret analyses of large healthcare and media datasets and translate complex data findings to clear actionable recommendations for commercial and cross-functional teams to drive strategic imperatives Help establish repeatable standards, templates, QA processes, and documentation to improve consistency across brands and indications. Support prioritization of analytics work across brand needs, capability-building priorities, and available team capacity. Analytics Delivery and Cross-Functional Execution Serve as key member of larger Advanced Analytics team, coordinating with Therapeutic Area (TA) Advanced Analytics lead to integrate Consumer Analytics workstreams with other Advanced Analytics deliverables Collaborate with Data Science and technical partners on model development, audience creation, measurement design, test/control construction, and validation of analytical outputs. Partner with Digital and Data teams to ensure dashboards, data assets, and analytics workflows meet business needs and support timely decision-making. Collaborate with Sanofi Data Management and Global Digital teams to ensure robust data infrastructure and quality Coordinate with agency and vendor partners, where needed, to support media measurement, audience activation, performance reporting, and knowledge transfer. Engage with offshore analytics hub team members to support delivery of reporting, analysis, dashboard QA, insight generation, and recurring measurement needs. Ensure analytics outputs are accurate, actionable, privacy-conscious, and aligned with relevant policies, SOPs, and governance requirements. Team Culture and Ways of Working Contribute to a team culture that values curiosity, collaboration, inclusion, analytical rigor, and business ownership. Work effectively in a matrixed environment, balancing strategic priorities, hands-on analytical work, and cross-functional stakeholder needs. About You: Basic Qualifications: Bachelor's degree required; preferably in a quantitative field. Minimum of 5+ years of experience in pharma/healthcare analytics; or commercial brand/media analytics with pharma/healthcare analytics experience. Strong foundation in core statistical methods (e.g. descriptive statistics and probability distributions) Experience designing and/or interpreting experiments (e.g., A/B tests, multivariate tests, holdout/control group studies) to measure the impact of commercial, patient, or marketing initiatives. Working knowledge of causal inference methods used for incrementality measurement; hands-on experience with at least one of the following is required, with experience across multiple approaches considered a plus: difference-in-differences, propensity score matching, synthetic control approaches, or comparable quasi-experimental techniques. Experience with one or more of the following pharmaceutical and analytics data sources/platforms: National-level sales/demand data (e.g., IQVIA NPA & NSP) Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo) CRM systems (e.g., Veeva, Salesforce) Data management & analysis platforms (e.g., Databricks, Snowflake, Tableau, Qlik, Power BI) Experience in the pharmaceutical or life sciences industry, with analytics applied to HCP, patient, or consumer engagement. Proficiency in SQL and/or Python is required. Preferred Qualifications: Master's, MBA, or PhD in a quantitative field, or advanced certification in data science or machine learning. Relevant therapeutic area experience in pharmaceutical analytics (e.g., specialty care, immunology). Experience with specialty pharmacy/patient services data (e.g., Capgemini/LiquidHub). Experience with media platform reporting tools (e.g., CM360/SA360, Meta Business Manager, Google Analytics). Experience applying experimental design and causal methods to media incrementality and campaign lift measurement. Experience working as a media analyst at a marketing or medi