(Sr.) Manager-Brand Management

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Primary Function/Purpose The Sr. Brand Manager position is primarily focused on designing & executing the marketing campaigns for new indication launch or after the product is launched. It will be required to fully understand the market and HCP insight, create brand core elements, execute external brand communication solutions and engage KOL. Sr. Brand Manager will collaborate with multiple cross-functional members such as Market Research, Medical, PRA. The ability to synthesize customer insights to brand strategy, influence thought leader and drive salesforce execution will be a key successful factor for this job. Key Responsibilities Contribute on brand strategy and develop commercialization plan Discover and synthesize deep customer insight Participant in the brand building process for brand strategy and HCP core message element Co-develop the disease educational and product promotional solution Lead the deliverables of Detail Aids, Promotional Slide Decks KOL Engagement Identify and engage thought leaders in targeted therapeutic areas Drive TL commercial advisory board, to guide brand strategy Establish and lead key relationships with external KOLs Launch and OCE Execution Develop and drive the solution with team and conduct some portion of launch campaigns and innovative launch OCE solutions to deliver consistent brand messages Build the promotional content (e.g. video, slides) for product launch campaign Makes decisions that impact a range of standard and nonstandard operations and lead medium-large scale launch projects/programs Agency and Alliance Partner Relationships Management Interface with the agency account as the single point of contact Oversee the budget for agency activities to stay with the plan Manage the performance of agency partners through both internal and external communication Collaborate with alliance partners to drive alignment on strategy, operational plan and maximize synergy Internal Communication Deliver training of product knowledge and brand strategy to the sales force Design the training materials and sales tool Drive internal business solution planning process (i.e. operational Plan) Qualification/Requirements Desired Characteristics Learning agility : demonstrate passion to acquire new knowledge / skill and apply learning with speed Accountability: High results orientation and sense of personal accountability Influence : lead without authority both internally and externally Communication : articulate clearly in both oral and written communication Team Spirit : achieve results through team work as a valued leader / member in different setting Empathy : feel and address what is appealing to the stakeholders Essential Qualification Bachelor degree and above At least 4 years related marketing experience Additional Preferences Medical/Pharmacy background preferred Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. #WeAreLilly