Key Account Manager, Hematology, Netherlands

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. The Key Account Manager (KAM) is a field-based, execution-focused commercial role, with clear accountability for regular customer engagement, account activation, omnichannel execution , and measurable delivery against agreed account and sales objectives. The role focuses on institutional partnership, cross‑functional orchestration, and sustainable value creation, with a strong emphasis on proactive field execution, entrepreneurship, accountability, combining scientific credibility with strong commercial execution to translate account insight into measurable business outcomes. The KAM’s key role is to drive compliant, in-label customer engagement with hematologists, relevant nurses, pharmacists and other key hospital stakeholders, combining scientific credibility with disciplined commercial execution. The role is responsible to achieve the sales targets and both quantitative and qualitative performance parameters, as agreed with the Sales Director. Success in this role requires the ability to proactively create customer access through multiple compliant channels, including face-to-face, remote, virtual, and approved digital engagement, rather than relying only on traditional access routes. While maintaining a strong field presence and in-person engagement, the KAM combines commercial excellence, digital engagement capability, account insight generation, and ecosystem leadership to influence complex treatment environments and drive measurable account impact. The role reports to the Sales Director and works in close partnership with Medical Affairs, Marketing, Market Access and other field‑based roles. The role plays a key role in establishing a strong performance culture based on Sales Force Excellence, accountability, and compliant in-field execution through both personal and non-personal engagement channels. Essential Functions of the job 1. Account Ownership & Institutional Partnership Own end-to-end relationships with a defined portfolio of priority hospital accounts, with clear accountability for regular, proactive, documented engagement with senior clinical, scientific, pharmacy, nursing and other relevant hospital stakeholders. Develop, maintain, and continuously refine comprehensive account profiles and plans covering organizational structure, formulary status, buying group affiliations, key decision-makers, care pathways, competitive positioning, and patient flow dynamics Identify key unmet needs at account level — clinical, operational, and educational — and translate these into co-created, account-specific initiatives that deliver measurable mutual value beyond product promotion Map and actively manage the full account stakeholder ecosystem, including hematologists, specialist nurses, hospital pharmacists, etc. Establish and maintain stakeholder influence maps, identifying decision‑makers vs influencers and tailoring engagement accordingly Demonstrates the ability to open, maintain and broaden access with priority accounts, including situations where direct HCP access is constrained, by using compliant, creative and value-adding engagement approaches Position BeOne as a long-term partner through value-based collaboration, insight-driven engagement, and customer-centric problem solving in the hospital 2 . Account Insight & Planning Excellence Build, execute, and continuously update high-quality account plans for all priority accounts, grounded in patient potential, competitive dynamics, formulary status, institutional priorities, stakeholder mapping, omnichannel engagement opportunities and unmet needs Monitor and interpret prescription trends, treatment sequencing, switching behaviour , formulary developments, translating insights into actionable commercial strategies Quantify patient potential by line of therapy and relevant clinical sub‑segments to ensure plans are based on realistic patient flow assumptions Maintain a good understanding of account structures, patient flows, key stakeholders and decision making processes to identify opportunities Provide relevant account insights to support business planning, forecasting discussions, and decision-making when needed Ensure accurate, timely, and complete CRM documentation of all customer interactions, account insights, next steps, stakeholder preferences, channel use, and agreed follow-up actions, using CRM as a planning, execution, and performance-management tool Lead regular cross‑functional account reviews, aligning Commercial and Medical priorities into a single, integrated account plan 3. Demand Generation & Patient Profile Activation Drive sustainable demand through credible, compliant communication of clinical and patient‑relevant value propositions Support the onboarding of new prescribers, ensuring they have the confidence, practical resources, and scientific understanding to initiate and manage patients appropriately Actively facilitate evidence‑based patient profiling discussions, supporting appropriate use across relevant hematologic indications Identify opportunities to support reassessment of treatment approaches aligned with evolving clinical evidence, patient needs, and local account priorities Execute indication‑specific growth strategies aligned to national priorities and local account realities Translate national brand strategy into concrete account-level actions, including defined target customers, call priorities, engagement frequency, patient profile activation opportunities and measurable account outcomes 4. Omnichannel and Digital Customer Engagement Execution Design, execute and continuously optimize omnichannel and digital engagement plans, tailored in stakeholder access preferences, digital maturity, customer journey stage, and role-specific communication needs Orchestrate face-to-face visits, remote interactions, virtual meetings/symposia, approved email or digital content, CRM-enabled follow-up, and other approved non-personal promotion channels into one coherent customer journey Treat every channel interaction as part of a single coordinated customer journey, ensuring consistency of message and continuity of relationship Maintain CRM logging discipline across all engagement channels. Activate recruitment of email-consents in a compliant way Use approved digital tools and compliant professional platforms, where permitted by company policy and local regulations, to identify engagement opportunities, strengthen customer relationships, and extend the impact of account plans. This may include compliant use of professional platforms such as LinkedIn, where approved and appropriate Monitor the effectiveness of engagement channels and adapt the customer journey based on customer response, access constraints, CRM insights and account performance 5. Value-Added Services & Project Leadership Identify, develop, and lead and implement account-level value-added initiatives that address clinical, operational, or educational needs, with clear objectives, stakeholder alignment, measurable outcomes, and documented impact, in line with compliance standards <